News

Understanding and Managing Online Brand Communities

guest contribution by Lacie Larschan and Jay Kandampully In recent years, firms have realized some of the unique advantages of customers’ active engagement – both with the firm and with other customers...

2nd Conference for Marketing in the Insurance Industry in Paris

IPAG Business School, a leading French management school, in collaboration with the Institute of Insurance Economics of Saint Gallen University (Switzerland) is honored to invite you to the “Second International Conference for...

Call for Proposal of Frontiers 2019

The INFORMS Service Science section and the American Marketing Association’s Service Special Interest Group (SERVSIG) welcome proposals to host the 28th Annual Frontiers in Service Conference in 2019.  At this...

New book about the Nordic School

THE NORDIC SCHOOL. SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE. In 2014 CERS Centre for Relationship Marketing and Service Management celebrated its 20th anniversary. In connection with the anniversary it...

SERVSIG2016 Early Bird March 31

Dear service enthusiasts, We are working hard to prepare the SERVSIG2016 conference in Maastricht to ensure that you will experience a delightful service event. We would like to draw your...

New Services Marketing: People, Technology, Strategy, 8th ed.

The new totally revised 8th edition of Services Marketing by Wirtz/Lovelock is out. Contents: Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the...

New edition of Service Management and Marketing. Managing the Service Profit Logic

The new 4th edition of “Service Management and Marketing. Managing the Service Profit Logic” by Christian Grönroos is out. Written by a leading pioneer in the field, the revised and updated fourth edition...

Should Our Papers Contain Managerial Implications?

guest article by Florian von Wangenheim and Best JSR Reviewer 2015 Many aspects of the review process have been discussed in earlier articles and viewpoints. There is probably no shortage...

My Academic Role Models: Anu Helkkula

guest article by Anu Helkkula, Hanken School of Economics Thank you, Bart Larivière for nominating me. I met Bart when we both were PhD students in the 2010 La Londe Service...

Understanding Vulnerable, Stigmatized, and Marginalized Consumers

Interview with Mark Rosenbaum, Kohl’s Corporation Professor of Retail Marketing at Northern Illinois University and guest editor of the JSM special issue “Understanding Vulnerable, Stigmatized, and Marginalized Consumers” Introduction Video of the topic by...

Ruth Bolton receives Distinguished Marketing Educator Award

SERVSIG wants to congratulate the 2016 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award recipient and 2016 AMA Fellow Ruth Bolton Arizona State University We are proud to have Ruth as a member of our service...

26th Annual RESER Conference 2016 In Naples

26th Annual RESER Conference 2016  What’s ahead in Service Research? New perspectives for Business and Society. University of Naples Federico II, September 8-10, 2016 Deadline: Submission of abstract, April 30th RESER (The...