Welcome to the Teaching Resources of SERVSIG. We have compiled several teaching materials to aid academics in course development and delivery. If you would like to add materials to this list, please send an e-mail message to Sven Tuzovic, SERVSIG Education Officer. We are looking to continuously update and extend these resources.
The teaching resources are separated into general categories:
- Service Syallabi: SERVSIG is truly a global community. And this is illustrated by a new collection of syllabi that were shared by academics from across the world.
- Textbooks: Based on the current list of syllabi we have added a section that shows the most common used textbooks across services marketing courses. Note: The list is still limited to textbooks in English. But if you know of some other textbooks in different languages then please email SERVSIG.
- Movie Scenes: We all love movies, don’t we. So SERVSIG is excited to offer a variety of short movie scenes to illustrate key concepts of services marketing.
- Services Management Simulation: Dr. Ruth Bolton and Dr. Randall Chapman have developed a simulation for services management. Click here for complete details.