Eureka! – Customer Engagement in Utilitarian vs. Hedonic Service Contexts
Guest article by Lisa Bruggen. I would like to take you on a little journey – and please bear with me. Please think of yourself during retirement. Imagine the days,...
Guest article by Lisa Bruggen. I would like to take you on a little journey – and please bear with me. Please think of yourself during retirement. Imagine the days,...
Guest article by Janina Garbas, co-author of the 2024 SERVSIG Best Service Article. Dynamic service platforms have been designed to revolutionize the concept of products and redefine the boundaries of...
Dear SERVSIG Community, I hope you are all well. I am writing to announce the news that Jay Kandampully will be stepping down as Editor-in-Chief of Journal of Service Management...
In May of 2023, Dr. K. Sivakumar (“Siva”), the Arthur Tauck Chair & Professor of Marketing at Lehigh University, was matched with Ayushi Sharma, Assistant Professor of Marketing at FORE School...
By Tor W Andreassen. The global epidemic of loneliness requires innovative solutions beyond traditional approaches. This essay explores the vital role of social entrepreneurs in addressing this issue, particularly through...
Guest article by Cristina Mele and Gaby Odekerken-Schröder. In the evolving landscape of service innovation, introducing social robots represents a significant leap forward in providing emotional support and functional aid for...
Guest article by Hsin-Hsuan Meg Lee and Lorena Blasco-Arcas.* Imagine a global beauty brand that launches a campaign using a virtual influencer, “Eva,” created through advanced AI technology. Initially, Eva successfully...
Guest article by Jochen Wirtz, Werner Kunz, Stefanie Paluch, and Valentina Pitardi. The Rise of Service Robots As technology continues to advance, service robots are increasingly becoming integral to the...
Guest article by Jenny van Dorn. These are exciting times for people following the developments in the field of robotics. We are flooded with new robots coming out (for instance,...
Guest article by Ross Gordon, Josina Vink, Kaisa Koskela-Huotari, Gauri Laud, & Nadia Zainuddin. In a critical state Service research has undergone significant shifts in its underlying research paradigm over...
Guest article by Andrew S. Gallan. Thank you to Werner for starting this blog series on sharing stories of how research projects originated. This is an important issue for us...
Guest article by Lerzan Aksoy. In an era defined by unprecedented challenges—climate change, poverty, pandemics, and social inequality—businesses are increasingly called upon to play a transformative role in society. The...