Statement

Services Marketing – Organizing Knowledge and Making it Accessible

Guest article by Jochen Wirtz, Christopher Lovelock Award Recipient 2019 It is an honor to have been asked as the recipient of the 2019 Christopher Lovelock Career Contributions Award to...

My Journey to BoP Service Research: Expanding the Horizons of our Research Community

Guest article by Javier Reynoso. From research on WEIRD* societies to Latin America I attended the first service conference in 1992. It was a workshop organized by Professor Christian Grönroos...

The Welcoming Nature of the Service Research Community, Out of the Blue

Guest article by Harrison Pugh. Our community is my home I have found my people; I am proud to call the service research community my home. I have been lucky...

The Strive for Profitable Digital Service Business Models

Guest article from Jan Schumann, Emerging Service Scholar Award Recipient 2019 Being a service researcher is truly exciting these days as the field is developing at an incredible pace. When...

5 Thoughts on Writing a Good paper

Guest Article by Jenny van Doorn, Best JSR Reviewer 2019  I was asked to share some thoughts about what I think makes a good paper that is likely to be published...

A reflection on my research program on AI and service

Guest article by Ming-Hui Huang, recipient of the best service paper award 2018  I am multidisciplinary, with one foot in marketing and one foot in information systems (IS), which sometimes...

Dealing with Rejections – Three perspective that can help

Guest article by Lars Witell. Rejection: it happens to everyone I opened Outlook, and I saw that we finally had gotten a response from a journal for our paper that...

My Life as a Service Wannabe

Guest article by Charles Hofacker It is really a privilege for me to have been asked to peck out some words at the old keyboard for SERVSIG. The honor is...

A New Logic for Economic Growth

Guest article by Tor W Andreassen, professor of Innovations at NHH Norwegian School of Economics. A linear economic growth logic is no longer sustainable. A call for a sustainable growth...

Identity-seeking in democra-tech culture – the new commodity for Marketers? Here are six things to know

Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School.  Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...

Reaching for the Stars: Consumers’ Interpretations of Online Rating Distributions

guest article by Sarah Köcher, finalist of the best dissertation Award 2019 Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led to...