Statement

The Prophet of Doom

Guest article by Roland Rust, recipient of the Grönroos Award 2026. It is my great honor to win the Grönroos Award, named for the pioneering Finnish service researcher, Christian Grönroos. ...

Mirror, Mirror on the Wall: When Innovativeness Becomes Attractive

Guest article by Kristina Heinonen, Seidali Kurtmollaiev, and Line Lervik-Olsen. “Mirror, mirror on the wall, who is the fairest of them all?” In competitive markets, this is not a fairy‑tale...

Service, Feeling, and the Future of Both

Guest article from Ming-Hui Huang, Christopher Lovelock Career Contributions to the Service Disciple Award Recipient 2026. Receiving the 2026 Christopher Lovelock Career Contributions Award was very special to me. I am grateful...

When Customers Feel Trapped: Customer Lock-in, Well-Being, and Service Design

Guest article by Maarten Volkers, finalist of the 2026 SERVSIG Best Dissertation Award. Research on negative service encounters commonly assumes that customers remain voluntary participants and can leave when an experience becomes unsatisfactory....

On Community, Contribution, and Continuity in SERVSIG

As I conclude my four-year term as SERVSIG co-chair and welcome Sven Tuzovic into the role, I have been reflecting on what makes this community so special and what gives...

A few words from Harrison

Hello SERVSIG Community,  I would like to take a moment to thank Kristina Heinonen for all of the work she has done over the last four years of her tenure...

How Are You Navigating AI in Teaching?

Are you struggling with how to use AI in your teaching? Or maybe you’re already testing new methods and want to share what works? Come share your experience with our...

Saying Goodbye to Steve Grove

On April 22, 2026, our SERVSIG Community lost an early service research scholar who helped build SERVSIG.  Steve was a postdoctoral student at Oklahoma State University when Ray and Steve...

PRME Working Group on Service Systems for Humanity

ServCollab has collaborated with the United Nations Principles for Responsible Management Education (PRME) to create the PRME Working Group on Service Systems for Humanity. We seek to bring together scholars, educators, and practitioners...

When Robots Feel Less Judging Than Humans: Rethinking Service Frontlines

Guest article by Jana Holthöwer, winner of the 2026 SERVSIG Best Dissertation Award. Service robots are no longer a futuristic curiosity—they are already greeting hotel guests, delivering hospital supplies, and assisting consumers in...

How Sensory Cues Shape Service Interactions

Guest article by Maximilian Bruder, finalist of the 2026 SERVSIG Best Dissertation Award. The central idea of my dissertation Why do some service interactions feel warm, supportive, and memorable, while others feel distant...

The Future of Work: The Silent Threat of AI Complacency

Guest article by Werner H. Kunz and Khanh Bao Quang Le. This article is a follow-up to our earlier blog article: The Future of Work: Embracing the Collaboration of Human and...