Call it syllabus or unit outline, most institutions require a detailed course description to be published online and distributed to students. If you are new to teaching services, the first challenge is to develop your own syllabus. Thanks to the active contribution of our service community, we offer a large list of syllabi of services marketing courses — an initiative founded many years ago by Dwayne Gremler.
For our global SERVSIG members, the list contains syllabi for different course titles from multiple countries. If you would like to add materials to this list, send an email message to Sven Tuzovic, SERVSIG Education Officer.
| Country | Institution | Instructor | Course Number | Course Title | Year | Term | Level |
| Australia | Australian National University | Farshid Keshavarez | 3460 | Services Marketing | 2025 | S2 | UG |
| Australia | Macquarie | Chris Baumann | MKTG3002 | Services Marketing | 2025 | S2 | UG |
| Australia | Newcastle Business School | NA | MKTG3040 | Services Marketing | 2026 | S1 | UG |
| Australia | Newcastle Business School | NA | THHE2003 | Service Management in Tourism and Hospitality | 2026 | S1 | UG |
| Australia | USC | David Fleischmann | MKG211 | Services Marketing | 2026 | T1 | UG |
| Australia | UNSW | NA | MARK5816 | Services Marketing Management | 2025 | T3 | Master |
| Australia | University of Melbourne | Liliana Bove | MKTG90007 | Customer Experience Management | 2026 | S1 | Master |
| Australia | University of Melbourne | Liliana Bove | MKTG30003 | Service and Relationship Marketing | 2026 | S1 | UG |
| Australia | University of Queensland | David Solnet | BLSI7004 | Customer Experience Management | 2024 | S1 | Master |
| Australia | University of Queensland | Mike Thomes | IBUS7322 | International Service Operations Management (course link) | 2025 | S2 | Master |
| Germany | Hochschule Pforzheim | Peter Weiss | BIS6221E | Customer Experience Management | 25/26 | WS | Master |
| Singapore | NUS | Jochen Wirtz | BME5501 | Services Marketing & Management | 2025 | S1 | EMBA |
| Singapore | NUS | Jochen Wirtz | BMA5505 | Services Marketing & Management | 2025 | S1 | MBA |
| Thailand | Asian Institute of Technology | Gerard Tocquer | NA | Services Marketing | 2026 | Spring | MBA |
| US | Bowling Green State University | Dwayne Gremler | MKT4050 | Services Marketing | 2025 | Spring | UG |
| US | Columbia Business School | Medini Singh | B8107 | Service Operations Management | 2024 | Fall | MBA |
| US | University of Massachusetts Boston | Werner Kunz | MKT407 | Service Marketing in a Digital World | 2025 | Spring | UG |
| Global | Semester at Sea / Colorado State | Sven Tuzovic | MKT366 | Services Marketing | 2024 | Fall | UG |
Massive Open Online Courses (MOOCs)
In addition to the syllabi collection, we screened MOOCs for relevant courses. Below are a few that academics may want to review as they develop their syllabus.
Udemy
Open Universities Australia
- Service Experience (Griffith University)
- Services Marketing (University of Tasmania)
SWAYAM (India)