2013 – Paul Patterson (University of New South Wales, Australia)
Award Committee: Dwayne Gremler, Rod Brodie, Jill Sweeney, Mark Rosenbaum
2012 – Ko de Ruyter (Maastricht University, The Netherlands)
Award Committee: Amy Ostrom (Chair), Clay Vorhees, Martin Wetzels, Dawn Iacobucci, Ray Fisk
2011 – Richard L. Oliver (Vanderbilt University, USA)
Award Committee: Mike Brady (Chair), Dawn Iacobucci, Amy Ostrom, Valarie Zeithaml, Vikas Mittal
2010 – James Heskett (Harvard University, USA)
Award Committee: Bo Edvardsson (Chair), Mike Brady, Amy Ostrom, Steve Tax, Richard Chase
2009 – Richard Chase (University of Southern California, USA)
Award Committee: David Bowen (Chair), Thorsten Hennig-Thurau, Sabine Moeller, Valarie Zeithaml, Jochen Wirtz
2008 – David Bowen (Thunderbird School of Global Management, USA)
Award Committee: Thorsten Hennig-Thurau (Chair), Steve Brown, Kathleen Seiders, Jochen Wirtz, Steve Vargo
2007 – Ruth Bolton (Arizona State University, USA)
2006 – Benjamin Schneider (University of Arizona, USA)
Award Committee: Ray Fisk (Chair), Tor Andreassen, Karen Kennedy, Kay Lemon, Jochen Wirtz
2005 – Ray Fisk (Texas State University, USA)
Award Committee: Christopher Lovelock (Chair), Bo Edvardsson, Mary Gilly, Sue Keaveney, Pam Kennett
2004 – Bo Edvardsson (Karlstad University, Sweden)
Award Committee: Mark Gabbott (Chair), Mary Jo Bitner, Bill Faranda, Jos Lemmink, Parsu Parasuraman
2003 – Mary Jo Bitner (Arizona State University, USA)
Award Committee: Steve Grove (Chair), Pratibha Dabholkar, Eric Arnould, Roland Rust
2002 – Roland Rust (University of Maryland, USA)
Award Committee: Mark Gabbot (Chair), Ruth Bolton, Scott Kelly, Chuck Lamb, Valarie Zeithaml
2001 – Valarie Zeithaml (University of North Carolina, USA)
Award Committee: Steve Grove (Chair), Evert Gummeson, Sharon Beatty, Doug Hoffman, Amy Smith
2000 – Evert Gummesson (Stockholm University, Sweden)
1999 – Christian Grönroos (Hanken School of Economics, Finland)
1998 – Parsu Parasuraman (University of Miami, USA)
1997 – Steve Brown (Arizona State University, USA)
1996 – Len Berry (Texas A&M University, USA)
1995 – Christopher Lovelock (Yale University, USA)
1994 – Lynn Shostack (Greenwich Associates)