A new book has been published, which might be of interest to service scholars interested in the history of services, specifically contemporary European services and collective entrepreneurship: Fernández Pérez, P....
The new 9th edition of the best-selling text Services Marketing: People, Technology, Strategy by Jochen Wirtz and Christopher Lovelock has been published. In addition to adding key articles from the...
Handbook of Service Science, Volume II Editors: Maglio, P.P., Kieliszewski, C.A., Spohrer, J.C., Lyons, K., Patricio, L., Sawatani, Y. (Eds.) The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service...
Are you a PhD student or a scholar interested in learning more about service-dominant (S-D) logic and finding out where this vibrant discussion is heading? Now the meta-theoretical framework of...
Innovating for Trust Edited by Marika Lüders, University of Oslo and SINTEF, Tor W. Andreassen, NHH Norwegian School of Economics, Simon Clatworthy, The Oslo School of Architecture and Design and...
Services dominate the expanding world economy as never before, and technology continues to evolve in dramatic ways. Established industries and their often famous and old companies decline and may even...
Christian Kowalkowski and Wolfgang Ulaga are delighted to announce their new book: Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. It can be...
Total Value Development How to Drive Service Innovation By Frank M Hull, Cass Business School and Fordham University Graduate School of Business-Executive Education Christopher David Storey, University of Sussex, UK...
Winning in Service Markets has just been published. It translates current academic knowledge on how to effectively market and manage a service business for managers and makes it accessible and actionable....
Sanjit Kumar Roy, Dilip S.Mutum, and Bang Nguyen have edited a Service Marketing casebook dedicated to emerging markets. The book presents unique case studies from the services sector in emerging...
THE NORDIC SCHOOL. SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE. In 2014 CERS Centre for Relationship Marketing and Service Management celebrated its 20th anniversary. In connection with the anniversary it...
The new totally revised 8th edition of Services Marketing by Wirtz/Lovelock is out. Contents: Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the...