Department of Marketing, Hanken School of Economics, Helsinki (Finland) 7-10 March 2022 Application Deadline: 25 October 2021 Course aim and contentStudents learn about service management, the paradigm shift toward service...
Guest article by Magnus Söderlund.[I] All of us have heard this several times: robots and artificial intelligence (AI) will replace many of us, and this also goes for service employees...
What factors influence users’ behaviours during services co-creation? Little research has attempted to specify how different factors, such as traits and demographics, might influence users’ behaviours during co-creation. In Driving...
Just some great insights and learnings from last LTAS in NYC. This time Ellen Campos Sousa explains the Theory of Mindfulness. More here.
In case you missed LTAS in NYC. Mike Brady talked about, why do editors care about interdisciplinary research? See some highlights of the talk here.
Just some great insights and learnings from last LTAS in NYC. This time Stephanie Noble explains the meaning behind interdisciplinary research.
Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School. Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...
Guest article by Sarah Köcher, finalist of the 2019 SERVSIG Best Dissertation Award. Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led...
Guest article by Sara Leroi-Werelds, Assistant Professor at Hasselt University Approximately 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value...
Doctoral course on Theory and Research in Service Management, CTF Service Research Center, Karlstad University Theme: “Service System Transformation” Application deadline: 27 September 2019 Theory and Research in Service Management...
guest article by Anne-Madeleine Kranzbühler, winner of the 2018 SERVSIG Best Dissertation Award. “There is only one boss. The customer.” In our current times of independent comparison platforms, online word-of-mouth, and often...
How to ensure service equity and consumer well-being. One of the TCR 2019 papers focuses explicitly on the challenges for service research in this area. More from Linda Alkire here.