Research Insights

Mike Brady on Interdisciplinarity from an editors view

In case you missed LTAS in NYC. Mike Brady talked about, why do editors care about interdisciplinary research? See some highlights of the talk here. 

Stephanie Noble on Interdisciplinarity

Just some great insights and learnings from last LTAS in NYC. This time Stephanie Noble explains the meaning behind interdisciplinary research. 

Identity-seeking in democra-tech culture – the new commodity for Marketers? Here are six things to know

Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School.  Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...

Reaching for the Stars: Consumers’ Interpretations of Online Rating Distributions

guest article by Sarah Köcher, finalist of the best dissertation Award 2019 Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led to...

Back to the Future: An Update on Customer Value

Guest article by Sara Leroi-Werelds, Assistant Professor at Hasselt University Approximately 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value...

The Holy Grail of Customer Experience

guest article by Anne-Madeleine Kranzbühler, winner of the 2018 SERVSIG Best Dissertation Award. “There is only one boss. The customer.” In our current times of independent comparison platforms, online word-of-mouth, and often...

TCR Track: Linda Alkire on Service Equity

How to ensure service equity and consumer well-being. One of the TCR 2019 papers focuses explicitly on the challenges for service research in this area. More from Linda Alkire here.

Should I Share or Should I Go? The Challenges of the Access Economy

Guest article by Simon Hazée, finalist of the Best Service Dissertation Award 2019, granted by SERVSIG and Maastricht University New developments in digital technology, as well as shifting customer needs...

TCR Track: Youth’s Online Violent Radicalization

Yany Gregoire and Marie Louise Radanielina track at TCR 2019 focus on prevention of youth’s online violent radicalization. For this, they try to use media literacy to counter these messages. Listen here...

Brave New World Service Robots in the Frontline

What role will robots play in the service frontline? Based on the results of a collaborative research project, Stefanie Paluch and the RWTH Aachen have prepared a wonderful video that informs...

Healing the Social Media Headache

How Social Media Helps Co-create Innovation by Marisa Muninger, Dominik Mahr, and Wafa Hammedi Yes, firms know more than 3 billion people spend a considerable amount of time on social media...

Play hard Work hard

Guest article by Thomas Leclercq, Wafa Hammedi, Ingrid Poncin and Linda Alkire (Née Nasr) Health and well-being in the workplace are among the biggest challenges for companies and decision makers because of a...