AMA's Services Special Interest Group / SERVSIG's Home Page

The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility (and a minimum of red tape). Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.

News and Events:

THE 2009 AMA SERVSIG DOCTORAL CONSORTIUM, HONOLULU, HAWAII, OCTOBER 28-29, 2009.
2009 OSU/SERVSIG AWARDS SESSION AT AMA WINTER EDUCATORS CONFERENCE, TAMPA, FL
- Fisk-Lemon-Brady-Bitner-Parasuraman
- Pizzi-Winderlich-Fombelle
- Click here for more pictures of the 2009 OSU/SERVSIG Awards session.

2008 SERVSIG AWARDS
- The American Marketing Association's Services Marketing Special Interest Group (SERVSIG) is pleased to announce the following SERVSIG awards, which were given at the 2008 AMA Frontiers In Service Conference. Congratulations to the following 2008 SERVSIG Award Winners:
  
  1. Professor David Bowen at the Thunderbird School of Global Management is the recipient of the 2008 Christopher Lovelock Career Contributions to the Services Discipline Award.
  2. Florian v. Wangenheim & Tomás Bayón are the recipients of the AMA Best Services Article Award for their 2007 Journal of Marketing.
  3. Mr. Vinh Lu and Edward Ramirez are the recipients of the 2008 ASU CSL/Liam Glynn Research Scholarship Awards.

Christopher Lovelock Tribute
- Christopher Lovelock passed away on February 24, 2008. Christopher was a founding father of the services marketing field and he was recognized around the world as a leading authority on service management. Christopher was very important to many people in our academic community and he will be greatly missed! Tributes were given at the following services conferences in Christopher's honor: the AMA SERVSIG, Services Research Conference in Liverpool, UK and the AMA Frontiers in Service Conference in Maryland, USA. Click here to access the Christopher Lovelock tribute web page and to view a PowerPoint presentation.
The 2009 Fisher IMS and AMA SERVSIG Dissertation Proposal Award Winners
- The Initiative for Managing Services (IMS) at the Ohio State University's Fisher College of Business, and the American Marketing Association's Services Special Interest Group (SERVSIG) are pleased to announce the "2009 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition" winners for the best doctoral dissertation proposals on services. Congratulations to:
  
  First Place Winner: Nancy Wunderlich (Technische Universität München, Munich, Germany)
              Advisors: Florian Wangenheim and Mary Jo Bitner
  First Runner-Up: Gabriele Pizzi (University Of Bologna, Italy)
              Advisors: Gian Luca Marzocchi, Chiara Orsingher, and Alessandra Zammit
  Second Runner-Up: Paul Fombelle (Arizona State University)
              Advisors: James Ward, Cheryl Jarvis, Lonnie Ostrom, and Rajiv Sinha
  Honorable Mention I: Jan Schumann (Technische Universität München, Munich, Germany)
              Advisors: Florian Wangenheim and Anne Stringfellow
  Honorable Mention II: Frank Wang (University Of New South Wales)
              Advisors: Jennifer Harris and Paul Patterson
  Click here for complete information on the competition award winners.