These teaching materials were compiled to aid academics in course development and delivery. The various Services Marketing teaching materials listed below are in PDF format. If you would like to add materials to this list, please send an e-mail message to the appropriate contact person or to Werner Kunz.
The teaching resources are separated into general categories:
ServSIG Service Marketing Syllabi Collection: Thanks to the active contribution of our service community, we can offer you list of syllabi for both undergraduate and graduate level Services Marketing Courses. You find more here.
AMA Educator Online: The AMA is proud to announce the formal launch of the new AMA Marketing Educator Online. This new site contains new member exclusives for our Academic Members, including the following sections: teaching section, research section, career section, service section, and a community section (Click here for more information).
Journal Articles on Teaching Services Marketing: A bibliography of articles on topics related to teaching Services Marketing has been compiled by Dwayne Gremler (Click here for the PDF file). To date, only articles from the Journal of Marketing Education have been included. However, if you know of any other articles please contact Dwayne Gremler to so he may include them in his list.
Services Management Simulation: Dr. Ruth Bolton and Dr. Randall Chapman have developed a simulation for services management. Click here for complete details.