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We strive to be a fun organization by being both lighthearted and intellectually nourishing. Try it out and you will be not disappointed.
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We are proud of our community of service researchers, where we help each other and provide established-scholar’s feedback to the new generation.
Guest article by Hsin-Hsuan Meg Lee and Lorena Blasco-Arcas.* Imagine a global beauty brand that launches a campaign using a virtual influencer, “Eva,” created through advanced AI technology. Initially, Eva successfully...
Guest article by Jochen Wirtz, Werner Kunz, Stefanie Paluch, and Valentina Pitardi. The Rise of Service Robots As technology continues to advance, service robots are increasingly becoming integral to the...
Guest article by Jenny van Dorn. These are exciting times for people following the developments in the field of robotics. We are flooded with new robots coming out (for instance,...
The Marketing Group, Division of Business Administration, Department of Management & Engineering, Linköping University, Sweden PhD Position Application deadline: 28 October 2024 Are you interested in how consumers perceive and evaluate...
Co-creation in Service and Customer Engagement Symposium 2024 28-30th November 2024 Iron Creek Bay, Sorell, Tasmania, Australia EOI Deadline: 30th September 2024 Registration Deadline: 3rd October 2024 Co-chairs– Dr. Gauri Laud,...
Call for Papers for a Special Issue of the Journal of International Marketing “Intelligent Automation and Artificial Intelligence in Marketing” Guest Co-Editors: Bonfrer A, Laszlo Sajtos L, Wirtz J &...
Call for Papers for a Special Issue of Journal of Marketing Management. “Designing for Customer Experiences that Matter” Guest co-editors: Dampérat M, Jeannot F & Jongmans E. Deadline: 7 April...
Call for Papers for a Special Issue of the Journal of Services Marketing. “Making Service Work Decent Work: Marketing Perspectives to Uplift Human Well-Being and Service Excellence” Co-Guest editors: Colurcio...
Call for Papers for a Special Issue of the Journal of Services Marketing. “Services in a Rapidly Changing World” Co-Guest editors: Holmqvist J, Kabadayi S & Winfrey D Deadline: 17...
Call for paper for a Special Issue of the Journal of Service Theory and Practice. Moving Towards Sustainable Services in the Age of Digital Transformation Guest editors: Laud G, Ro...
Guest article by Ross Gordon, Josina Vink, Kaisa Koskela-Huotari, Gauri Laud, & Nadia Zainuddin. In a critical state Service research has undergone significant shifts in its underlying research paradigm over...
Guest article by Andrew S. Gallan. Thank you to Werner for starting this blog series on sharing stories of how research projects originated. This is an important issue for us...