10th Anniversary Organizational Frontlines Research (OFR) Symposium
(co-located with the AMA Winter Educators’ Conference)
13-14 February 2025
Phoenix, AZ

Deadline (symposium): 2 December 2024
Deadline (JSR): 30 April 2025

OFR began as a grassroots initiative to unite scholars and practitioners from diverse disciplines, all sharing a common enthusiasm for innovations and opportunities at the organizational frontlines.
That was 10 years ago…
We invite you to join us in celebrating our 10th anniversary as we reflect on the past and look to the future.

The Journal of Service Research has dedicated a Special Issue to commemorate OFR’s 10th anniversary. We encourage OFR members to submit their work for consideration (deadline 30 April 2025).
Authors planning to submit to the JSR-SI are invited to submit early drafts to the 2025 OFR Symposium for consideration for presentation and feedback.
See the full call for paper (below).

Regards,
Colleen Harmeling and Johannes Habel (Symposium Co-Chairs)


ABOUT OFR
Organizational Frontlines Research (OFR) is broadly defined as the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate, or enable value creation and exchange (Singh, Brady, Arnold and Brown 2017). Topics of OF interest span several fields of inquiry and disciplines of research. 
The purpose of this symposium is to foster theoretical and empirical research in this emergent area. More information about OFR can be found on the ASU Center for Services Leadership’s website and OSU Center for Sales & Service Excellence’s website.

Supported by…Weatherhead School of Management, Case Western Reserve University ● Center for Services Leadership (ASU) ● Center for Sales Excellence at the University of Nebraska ● Dr. Persis E. Rockwood School of Marketing, Florida State University ● Center for Business Analytics, McIntire School of Commerce, University of Virginia ● Reynolds & Reynolds Sales Leadership Institute, Texas A&M University ● Center for Sales and Service Excellence, Spears School of Business, Oklahoma State University

Full call for paper for the OFR Symposium available here:

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