28 October 2024 (1 pm CET) It is our pleasure to announce the next online seminar, by Mike Brady (Professor, Rockwood School of Marketing, Florida State University) with a Keynote Talk on...
By Tor W Andreassen. The global epidemic of loneliness requires innovative solutions beyond traditional approaches. This essay explores the vital role of social entrepreneurs in addressing this issue, particularly through...
Guest article by Cristina Mele and Gaby Odekerken-Schröder. In the evolving landscape of service innovation, introducing social robots represents a significant leap forward in providing emotional support and functional aid for...
Guest article by Hsin-Hsuan Meg Lee and Lorena Blasco-Arcas.* Imagine a global beauty brand that launches a campaign using a virtual influencer, “Eva,” created through advanced AI technology. Initially, Eva successfully...
Guest article by Jochen Wirtz, Werner Kunz, Stefanie Paluch, and Valentina Pitardi. The Rise of Service Robots As technology continues to advance, service robots are increasingly becoming integral to the...
Guest article by Jenny van Dorn. These are exciting times for people following the developments in the field of robotics. We are flooded with new robots coming out (for instance,...
The Marketing Group, Division of Business Administration, Department of Management & Engineering, Linköping University, Sweden PhD Position Application deadline: 28 October 2024 Are you interested in how consumers perceive and evaluate...
Co-creation in Service and Customer Engagement Symposium 2024 28-30th November 2024 Iron Creek Bay, Sorell, Tasmania, Australia EOI Deadline: 30th September 2024 Registration Deadline: 3rd October 2024 Co-chairs– Dr. Gauri Laud,...
Call for Papers for a Special Issue of the Journal of International Marketing “Intelligent Automation and Artificial Intelligence in Marketing” Guest Co-Editors: Bonfrer A, Laszlo Sajtos L, Wirtz J &...
Call for Papers for a Special Issue of Journal of Marketing Management. “Designing for Customer Experiences that Matter” Guest co-editors: Dampérat M, Jeannot F & Jongmans E. Deadline: 7 April...
Call for Papers for a Special Issue of the Journal of Services Marketing. “Making Service Work Decent Work: Marketing Perspectives to Uplift Human Well-Being and Service Excellence” Co-Guest editors: Colurcio...
Call for Papers for a Special Issue of the Journal of Services Marketing. “Services in a Rapidly Changing World” Co-Guest editors: Holmqvist J, Kabadayi S & Winfrey D Deadline: 17...