· How do our choices as researchers affect the results of our research projects?
· What can we learn from the same data being analyzed by different researchers and meta-analyzing these outcomes?
· Curious? This call for research contributions is for you! Apply before 25 Feb. 2025.
Recently, open science initiatives have called for more efforts to engage in reproducible science that is transparent and helps to improve the quality and accumulation of scientific knowledge (e.g., Deer et al. 2024, Munafò et al. 2017). Such a call should resonate strongly in marketing, a discipline that has been shown to boast an unusually high incidence of p-hacking and publication bias (Brodeur, Cook, and Heyes, 2022). Our call for papers responds to this demand for more transparent research by specifically addressing the issue of heterogeneity in researchers’ path choices and applying an empirics-first (EF) approach (Golder et al. 2023).
This research project is a collaboration between the International Journal of Research in Marketing and AiMark, a non-profit institution promoting the use of consumer/household/scanner data in enhancing our understanding of marketing and its effectiveness. IJRM will publish this multi-authored paper if it passes the review process.
The project asks multiple researchers to provide estimates of price elasticities for brands in the meat substitute category across nine countries. The variation in these estimates and the impact of specific methodological choices will be the focus of a scientific paper written by the project coordinators: Harald van Heerde (UNSW Sydney), Koen Pauwels (Northeastern), Hannes Datta (Tilburg), Karin Teichmann (Innsbruck), and Oliver Koll (Innsbruck). All researchers who supply the required price elasticity estimates, their code and respond to two questionnaires (one at the start, one at the end of the project) will be co-authors of this paper.
Please find details (scope, how to apply, timelines, eligibility criteria, organizing team) on this website: https://www.elasticity-open-science.com
The call for participation is open until Feb 25.
In addition, we will be hosting a webinar (Zoom) introducing the initiative and answering questions on Feb 13 at 21:00 CET (15:00 EST).
A recording of the webinar will be posted on the website if you cannot join.
