The European Marketing Academy (EMAC) is pleased to announce that the winner of the 2017 Distinguished Marketing Scholar Award is Professor Roland Rust. This annual award is designed to be...
Guest article by Mahesh Subramony Imagine sipping a hot beverage in a coffee shop in your town or city. All around you are the sights and sounds of people interacting with...
Teaching note by Vikas Mittal Banking is an essential service. According to a 2015 FDIC national survey, 68% of U.S. households use banking services. According to a Gallup report, worldwide, access...
Guest article by Sertan Kabadayi, PhD The Marketing Area at the Gabelli School of Business at Fordham University hosted the fifth edition of the Let’s Talk About Service (LTAS) workshop in...
Winning in Service Markets has just been published. It translates current academic knowledge on how to effectively market and manage a service business for managers and makes it accessible and actionable....
Considered Service-specific journals were Journal of Service Research, Journal of Service Management, Journal of Services Marketing, Journal of Service Theory and Practice, Service Industries Journal, and Service Science. For more...
Guest article by Yves Van Vaerenbergh & Chiara Orsingher Service recovery is studied extensively in service research. Service journals publish regularly papers on service recovery (a quick search on Google Scholar returns...
Guest article by Mark S. Rosenbaum Given that I’m currently a Professor of Marketing at Northern Illinois University and an Associate Professor of Marketing at Universidad Externado de Colombia (Externado),...
This article is part of the How-to… series brought to by Emerald Group Publishing. As an author, you can dramatically improve the chances of your article being downloaded once it’s...
Sanjit Kumar Roy, Dilip S.Mutum, and Bang Nguyen have edited a Service Marketing casebook dedicated to emerging markets. The book presents unique case studies from the services sector in emerging...
ICTO2017 Information and Communication Technologies in Organizations and Society “ICT for a better life and a better world” Paris, March 16 and 17, 2017 ICTO 2017 is the third version...
2017 IBCR International Conference April 24-27, 2017 in Marrakech, Morocco Conference Theme: Tourism and Hospitality Experiences in the Digital Era Keynote Speakers Professor Evert Gummesson (Stockholm Business School, Sweden) Professor Jay...