The European Marketing Academy (EMAC) is pleased to announce that the winner of the 2017 Distinguished Marketing Scholar Award is Professor Roland Rust.
This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) outstanding contributions to the European Marketing Academy.
Roland Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business and the University of Maryland. He is also Executive Director, Center for Excellence in Service and Executive Director, Center for Complexity in Business at the University of Maryland
Professor Rust is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK). His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, AMA Fellow, Fellow of the INFORMS Society for Marketing Science, Fellow of the European Marketing Academy, the Paul D. Converse Award, AMA’s Career Contributions to the Services Discipline Award, AMA’s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, AMA’s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, two distinguished doctoral alumnus awards from the University of North Carolina at Chapel Hill, and an honorary doctorate in economics from the University of Neuchatel (Switzerland). He has also won numerous best article and best book awards, including four best article awards from the Journal of Marketing.
Professor Rust served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is currently Editor of the International Journal of Research in Marketing (IJRM)
Professor Rust is a prolific scholar, with well over 100 journal articles and 9 books. Among these are 13 articles in the Journal of Marketing Research, 9 in Marketing Science, 9 in the Journal of Marketing, and 4 in the International Journal of Research in Marketing. His work is influential and has been highly cited, with over 30,000 citations per Google Scholar and 7 articles with more than 1,000 citations.
Professor Rust has made fundamental contributions to several important domains in marketing. His early research in methodological issues in marketing models, especially in splines and flexible regressions, was significant. He was the leader in the emergence of services research as an important area of academic research, addressing, amongst other issues, the question of how, conceptually and empirically, to determine the optimal level of service quality. In addition, he has been influential in the trend to supplement branding and the marketing mix (what the firm does) with an examination of customer relationship management (to whom it does it) and the resulting value (customer equity) that accrues to the firm.
Professor Rust’s contributions to EMAC have also been significant. He served on the EMAC Steering Committee as VP External Relations. In that role he helped organize and co-chaired the first joint EMAC-AMA conference, held at Erasmus University. He has also been a member of the EMAC Executive Committee, serving as US Representative. He is a long term member of the Editorial Review Board of IJRM and now serves as the journal’s editor.
Given his rigorous and impactful research, his exceptional contributions to EMAC, along with his service to the marketing community at large, Professor Roland Rust fully deserves the EMAC Distinguished Marketing Scholar Award.
Professor Rust will officially be presented with the Award at the upcoming EMAC conference in Groningen (May 23-26, 2017), where he will give an invited presentation in a special session.
The Award Committee consisted of Marnik Dekimpe, Hubert Gatignon and Gary Lilien (Chair).
