Getting to Know: Leonard Berry
Interview was executed by Matt Weingarden, AMA Like many other AMA Fellows, Leonard Berry did not expect to be a marketing professor. He grew up in Fresno, California and went to a junior...
Interview was executed by Matt Weingarden, AMA Like many other AMA Fellows, Leonard Berry did not expect to be a marketing professor. He grew up in Fresno, California and went to a junior...
Guest article by Rebekah Russell-Bennett 2016 is the 30th anniversary of the Journal of Services Marketing and to mark this occasion, we are announcing outstanding contribution awards and a series of...
Case study by Vaibhav Garg This case study focuses on the aspect of service excellence & personal involvement of the hotel management to advocate the hotel service philosophy and how...
Journal of Service Research Patterson, P. G., M. K. Brady and J. R. McColl-Kennedy (2016): Geysers or Bubbling Hot Springs? A Cross-Cultural Examination of Customer Rage From Eastern and Western...
guest article by Gabriela Beirão and Lia Patrício The service environment is increasingly complex, with service provider networks interacting with customer networks. For example in health care, citizens may choose different...
Meet Frontiers 2017 Speaker Adam Goldstein, President and Chief Operating Officer of Royal Caribbean Cruises Ltd The 2017 Frontiers in Service Conference June 22-25 in New York City opens with...
Special Issue of the Journal of Business Research Innovation in the Digital Age: From Stage-Gate to an Agile Development Paradigm? Guest Editors: Stefanie Paluch, Malte Brettel, Christian Hopp, Frank Piller, Torsten-Oliver...
8th International Research Symposium in Service Management Yonsei University in Seoul, South Korea August 1-5, 2017 Program: 1 Aug (Research Workshop), 2-5 Aug (Keynotes & Presentations), 5 Aug (Tour). Abstract...
Insightful Webinar with Ruth Bolton, Professor of Marketing at the W. P. Carey School of Business at Arizona State University about Creating Customer Experiences That Build Relationships. Ruth N. Bolton (Arizona...
For information about the alert system methodology go here Giebelhausen, M., H. H. Chun, J. J. Cronin Jr and G. T. M. Hult (2016): Adjusting the Warm-Glow Thermostat: How Incentivizing...
This article is part of the How-to… series brought to by Emerald Group Publishing. This is part 2 of “How to… Prepare Papers if English is not your First Language”....
The Services Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 24th Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, to be...