2017 IBCR Conference in Marrakech, Morocco

2017 IBCR International Conference
April 24-27, 2017 in Marrakech, Morocco
Conference Theme: Tourism and Hospitality Experiences in the Digital Era

Keynote Speakers
Professor Evert Gummesson (Stockholm Business School, Sweden)
Professor Jay Kandampully (Ohio State University, USA)

Participating Journals (Special Issues/Sections)
Journal of Service Management (Emerald)
Journal of Hospitality and Tourism Management (Elsevier)
Journal of Hospitality and Tourism Technology (Emerald)

Venue: Kenzi Menara Palace (5 stars), Marrakech (Morocco)
Paper Submission Deadline: January 10, 2017
Notification of Acceptance for the Conference: February 10, 2017
Early-bird Registration Deadline: February 15, 2017
Late Registration Deadline: March 05, 2017

The tourism and hospitality sector is evolving at a rapid pace and increasing structural changes can be noticed at different levels of the industry (e.g., Tourism service providers, Tour operators, Transport operators, Destination Marketing Organizations (DMOs), tourists, and host communities). Innovative tourism and hospitality services are then needed to cater to the contemporary and sophisticated demand.

The 2017 IBCR conference on Tourism and hospitality intends to create a forum that brings together academics and practitioners in the domain of interest to discuss tourism and hospitality issues in the contemporary digital economy. Issues such as online offers and online bookings, smart tourism and technology, and innovative hospitality, to mention a few, are of great interest to both academics and practitioners. The conference is expected not only to boost thoughts, but also to provide viable solutions and meaningful future directions to the tourism and hospitality sector. To bestow further credence to the conference theme, Marrakech (Morocco), the ocher city, is selected to be the host city. Marrakech is one of the busiest tourist hub/destination in the world and has a great

potential in developing its digital economy. For further details, please visit the conference website: http://ibcr.sbsn-conf.com/

KEYNOTE SPEAKERS

Two eminent keynote speakers are invited to the conference:

–  Evert Gummesson is a prominent marketing scholar whose reputation and works in the services field have been round the world. He is Professor Emeritus of Service Marketing and Management at the Stockholm Business School. He has received the American Marketing Association’s (AMA) Award for Leadership in Services. The British-based professional association for marketers, the Chartered Institute of Marketing (CIM), considers him one of the 50 most important contributors to the development of marketing. Professor Gummesson has published numerous articles and written twenty books.

–  Jay Kandampully is a Professor at Ohio State University, USA. He is an internationally recognized leader in the field of services management, services marketing, and hospitality. Since 2010, Jay has been the Editor in Chief of the Journal of Service Management. Also, and since 2000, he has been the Editor in Chief of Managing Service Quality. Jay serves on the editorial advisory board of 12 refereed international journals.

INVITED JOURNALS

  Topics of interest for submission include the following areas, but are not limited to:

  Digital tourism (E tourism) and marketing

  Mobile tourism (M tourism) and marketing

  Smart destinations

  Smart hotels

  Tourism experience design

  Social media and tourism marketing

  Role of social networks in the tourist’s decision making

  Website quality measurement in the tourism industry

  Innovation in service ideas

  Technology in tourism and hospitality

  Role of the destination’s stakeholders in the destination’s outcomes

  Tourism destination’s re-positioning

  Co-creation of tourism experience

  Destination stakeholders co-petition

  Tourist centrality

  Emerging tourism destinations’ issues

  Air transport and tourism development

  The evolution of the Destination Marketing Organization’s role

  Food, culture & tourism

  Conferences and Incentive travel trends

  The role of events in the destinations’ development

  Green tourism

  Corporate social responsibility in tourism and hospitality fields

  Human resources in tourism and hospitality

  Cultural issues and service design in tourism and hospitality

  Service excellence and the brand reputation in tourism and hospitality

  Alternative lodging issues

  Travel industry issues

  Air transport issues

  Tourism and hospitality education

SUBMISSION AND REVIEW PROCESS

Authors should submit any of these documents: an abstract (250 to 350 words), an extended abstract (600 to 1000 words) or a full paper (4500 to 6500 words). All submitted manuscripts must not have been published, accepted for publication or be currently under consideration elsewhere. All submissions should be made electronically and in accordance with the author guidelines available on the conference website. Visit http://ibcr.sbsn-conf.com/?page_id=107

All abstracts and full papers will be reviewed and authors will be informed about the review outcome and paper/abstract acceptance within a period not exceeding five weeks after submission. Only full papers will be considered for a potential publication in one of the participating journals.

CONFERENCE PROCEEDINGS

Authors of accepted papers at the conference have the option of publishing in the conference proceedings any of these: an abstract, an extended abstract or a full paper. The conference proceedings will be available electronically on the conference website (see

Conference Proceedings). Registered participants will be provided with a code number at the registration desk In order to have access to the conference proceedings.

KEY DATES

Conference period: April 24-27, 2017
Paper Submission Deadline: January 10, 2017
Notification of Acceptance: February 10, 2017
Early bird Registration Deadline: February 15, 2017
Late Registration Deadline: March 05, 2017
Conference Tour (this is optional for those wishing taking the conference tour at €75/person. Registration for the tour and payment are to be made at the conference registration desk on April 24 and 25, 2017

CONFERENCE CHAIRS

Professor Nour Eddine Chiadmi, La Rochelle Business School, France
Professor Nizar Souiden, Faculty of Business Administration, Laval University, Canada Professor Riadh Ladhari, Faculty of Business Administration, Laval University, Canada