SERVSIG is fun

We strive to be a fun organization by being both lighthearted and intellectually nourishing. Try it out and you will be not disappointed.

SERVSIG is mobile

All the news about service research in one place. Get instant notifications about your specific area of interest (e.g. CfP in service research). Install it on your device here.

SERVSIG is fun

We strive to be a fun organization by being both lighthearted and intellectually nourishing. Try it out and you will be not disappointed.

SERVSIG is teaching

Teaching and sharing knowledge matter for us and is part of our DNA. We provide resources online and offline to improve your teaching and learning. Check out our teaching section. Teaching section

SERVSIG is helpful feedback

We are proud of our community of service researchers, where we help each other and provide established-scholar’s feedback to the new generation.

 

Latest News

Cornell Symposium Hospitality Health & Design

Call for Submissions Although the words “hospitality” and hospital” invoke very different emotions, they stem from the same root word in Latin, hospes, meaning “guest” or “host”. While the hospitality...

Smart Service Systems in Hawaii

Dear Colleagues, Hello! We are serving as co-chairs of the “Smart Service Systems: Analytics, Cognition and Innovation” (http://www.hicss.org/#!smart-service-systems/c1mcg) minitrack in the Decision Analytics, Mobile Services and Service Science Track of...

15th IAPNM Conference in Cork, Ireland.

15th International Congress of IAPNM 4th to 6th July 2016 Cork Institute of Technology, Ireland The International Congress of IAPNM (International Association of Public and Non Profit Marketing) is an...

Customer Experience – Two Shortcomings and Many Exciting Opportunities

guest article by Arne De Keyser, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) Technological advancement has changed the marketing landscape almost beyond recognition. Today, customers interact...

Why I Work in the Service Field?

guest article by Ruth Bolton, winner of AMA Irwin McGraw Hill Distinguished Educators Award 2016. I was drawn to work in the services field for two reasons. First, I have always...

Understanding and Managing Online Brand Communities

guest contribution by Lacie Larschan and Jay Kandampully In recent years, firms have realized some of the unique advantages of customers’ active engagement – both with the firm and with other customers...

2nd Conference for Marketing in the Insurance Industry in Paris

IPAG Business School, a leading French management school, in collaboration with the Institute of Insurance Economics of Saint Gallen University (Switzerland) is honored to invite you to the “Second International Conference for...

Call for Proposal of Frontiers 2019

The INFORMS Service Science section and the American Marketing Association’s Service Special Interest Group (SERVSIG) welcome proposals to host the 28th Annual Frontiers in Service Conference in 2019.  At this...

New book about the Nordic School

THE NORDIC SCHOOL. SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE. In 2014 CERS Centre for Relationship Marketing and Service Management celebrated its 20th anniversary. In connection with the anniversary it...

SERVSIG2016 Early Bird March 31

Dear service enthusiasts, We are working hard to prepare the SERVSIG2016 conference in Maastricht to ensure that you will experience a delightful service event. We would like to draw your...

New Services Marketing: People, Technology, Strategy, 8th ed.

The new totally revised 8th edition of Services Marketing by Wirtz/Lovelock is out. Contents: Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the...

New edition of Service Management and Marketing. Managing the Service Profit Logic

The new 4th edition of “Service Management and Marketing. Managing the Service Profit Logic” by Christian Grönroos is out. Written by a leading pioneer in the field, the revised and updated fourth edition...