Statement

Journal of Services Marketing is heading forward (update)

Guest article from Rebekah Russell-Bennett and Steve Baron Update: Thanks to Emerald we can offer you the top 10 most read articles for free here Since we took over as Co-Editors of...

Where Is Service Marketing Going?

guest article by Roland Rust I guess I’ve always prided myself on being a little bit of a futurist. For example, I co-wrote a paper (with Rick Oliver from Nortel)...

Reach out and Collaborate: The Future of Service Education, Research and Practice in Emerging Economies

guest article by Jay Kandampully In the advanced economies, the steady growth of the service sector over many decades has led to a balance in knowledge creation (research), knowledge dissemination...

7 key features of new service design

guest article by Gaby Odekerken-Schröder You are intrigued by services research and so am I. You probably just returned from the Winter AMA in beautiful San Antonio, Texas. In the ‘meet...

“It is a wonderful time to be a service researcher!”

guest article by Mary Jo Bitner, Editor JSR As the current editor of the Journal of Service Research, it is my privilege to observe first-hand what people are thinking about,...

From Service Quality to Service Theory and Practice

Guest article by Chatura Ranaweera & Marianna Sigala.  As the co-editors of the Journal of Service Theory and Practice (JSTP) [formerly titled, Managing Service Quality (MSQ)], it is our privilege to address the...

Is service research stuck in the middle neither being firmly based in real world data, nor reaching a sufficient level of abstraction?

guest article by Rod Brodie I raised this question when in a workshop at the Karlstad at the International Network of Service Researchers Meeting that was focusing setting the agenda...