Statement

The Necessity To Better Understand Multi-Channel Integration Quality

a guest article by Sertan Kabadayi With the advancement of technology and the proliferation of mobile devices, consumers interact with service providers through numerous channels every time they research a product...

Making a Contribution: when does context and replication matter?

a guest article by Rebekah Russell-Bennett and Steve Baron The question of ‘what makes a theoretical contribution’ is discussed around water coolers, tea rooms, at conferences and in journal articles. It...

“Choose Wisely, Scholar!” – Three Recommendations from an Old Knight

guest article by Dwayne D. Gremler In one of my favorite movies, Indiana Jones and the Last Crusade, several people pursue attainment of the Holy Grail, a cup that is supposed...

Services Management Research – Review, Integration, and Future Directions

Interview by Linda Nasr with Mahesh Subramony. Mahesh Subramony and S. Douglas Pugh published this year in the Journal of Management: Services Management Research – Review, Integration, and Future Directions, vol. 41, no....

The Evolution and Future of Marketing

guest article by V Kumar, JM Editor-in-Chief The discipline of marketing has been in continuous evolution over the last few decades. To understand the forces that have stimulated these changes...

The Nepalese Earthquake(s) and the Service Economy

guest article by Mark Rosenbaum By now, the world has seen the devastation of the April 25 earthquake, as well as its related aftershocks and tremors. Interestingly, journalists tend to...

Insights from the JSR Reviewer of the Year

guest article of Seigyoung Auh I have always taken the view that reviewing a manuscript is just as important for the development of our profession as is publishing. One cannot exist...

Research Imperatives for Advancing the Service Field

a guest article by Amy L. Ostrom and A. Parasuraman In a recent article, , co-authored with David Bowen, Lia Patricio and Christopher Voss, we discuss 12 research-priority topics – and...

Technology & Crowd-enabled Cost-Effective Service Excellence

Guest article by Jochen Wirtz The trade-off between service excellence and service productivity has been widely acknowledged and remains a key challenge. However, advances in technology have the potential to...

Journal of Services Marketing is heading forward (update)

Guest article from Rebekah Russell-Bennett and Steve Baron Update: Thanks to Emerald we can offer you the top 10 most read articles for free here Since we took over as Co-Editors of...

Where Is Service Marketing Going?

guest article by Roland Rust I guess I’ve always prided myself on being a little bit of a futurist. For example, I co-wrote a paper (with Rick Oliver from Nortel)...

Reach out and Collaborate: The Future of Service Education, Research and Practice in Emerging Economies

guest article by Jay Kandampully In the advanced economies, the steady growth of the service sector over many decades has led to a balance in knowledge creation (research), knowledge dissemination...