Statement

Engineering a Service Revolution

guest article by Jochen Wirtz Staging Your Service Revolution: How to Establish a Strong Service Culture Fast! Ron and I have been working on this topic for many years and are...

Customer Experience – Two Shortcomings and Many Exciting Opportunities

guest article by Arne De Keyser, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) Technological advancement has changed the marketing landscape almost beyond recognition. Today, customers interact...

Why I Work in the Service Field?

guest article by Ruth Bolton, winner of AMA Irwin McGraw Hill Distinguished Educators Award 2016. I was drawn to work in the services field for two reasons. First, I have always...

Understanding and Managing Online Brand Communities

guest contribution by Lacie Larschan and Jay Kandampully In recent years, firms have realized some of the unique advantages of customers’ active engagement – both with the firm and with other customers...

Should Our Papers Contain Managerial Implications?

guest article by Florian von Wangenheim and Best JSR Reviewer 2015 Many aspects of the review process have been discussed in earlier articles and viewpoints. There is probably no shortage...

Helping the Base of the Pyramid – Do pro bono

The Base of the Pyramid (BoP) has become the common term to describe the two thirds of the world´s population that live at the bottom of societies on less than...

The knowledge base of designing complex service ecosystems

  Guest article by Irene Ng. My research lies in the understanding and design of complex service systems, which come in many forms. An outcome-based contract for Rolls Royce engines...

The Ultimate Value Creation Strategy for Organizations

guest article by Moshe Davidow, editor of the Journal of Creating Value (Sage). JCV inspires executives and business leaders to generate increased value for customers driving success for the organization and...

Reality Television in Services Marketing and Retailing Courses

guest article by Mark Rosenbaum Although some reality-based television programs are mindless, sexually provocative programming, this conclusion does not hold true across the board for the programming genre. Students who...

Evolution and Mission of INFORMS Service Science

The Evolution and Mission of INFORMS Service Science guest article by Paul P. Maglio The Institute for Operations Research and the Management Sciences (INFORMS) has published Service Science since 2012....

Impact and What It (Could) Mean(s) for Us

guest article by Christof Backhaus.  On the Quest for “Making a Difference”: Impact and What It (Could) Mean(s) for Us Impact – used in an academic context, it’s a big...

Transformative Service Research: A Multidisciplinary Perspective on Service and Well-being

An interview from Darima Fotheringham, ASU Center for Service Leadership, with Laurel Anderson and Amy Ostrom about their special issue in JSR on Transformative Service Research. The entire issue will be available free...