Statement

Research Insights: Does answering questions change consumer revenge responses?

guest article by Mina Rohani, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) People are increasingly getting revenge—that is, actions motivated by a desire to harm...

10 Things You Should Know While Crossing the Rubicon

guest article by Yves Van Vaerenbergh Glory be, I defended my PhD (in October 12, 2012)! I wrote my dissertation in rather challenging circumstances. Even though I obtained my PhD at...

Research Insights: Of Crowds and Mobile Promotions

guest article by Michelle Andrews, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) Have you ever wondered why some people look at their phones in elevators?...

The Quest for Diversity and Impact in Service Research

guest article by Kristina Heinonen Recently, while reading fellow researchers’ observations on the state of service research, I was led to reflect on how far the field has come. Cristiana...

Very impressed, but pretty torn

guest article by the committee of the SERVSIG Emerging Service Scholar 2016 (granted by dml @ UMass Boston) Customers get confused when they have too much choice?! How glad that...

Augmented Reality – Is this for Real?

guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter. Yes, Augmented Reality is Enhancing the Service Experience An emerging class of technologies, referred to as Augmented Reality...

Going abroad: Willy Barnett in the UK

Linda Nasr interviewed for our series “Going abroad” Willy Barnett, a young US researcher who pursues an PhD in the United Kingdom.  Linda: Tell us about yourself Willy: I am a 4th year...

Engineering a Service Revolution

guest article by Jochen Wirtz Staging Your Service Revolution: How to Establish a Strong Service Culture Fast! Ron and I have been working on this topic for many years and are...

Customer Experience – Two Shortcomings and Many Exciting Opportunities

guest article by Arne De Keyser, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) Technological advancement has changed the marketing landscape almost beyond recognition. Today, customers interact...

Why I Work in the Service Field?

guest article by Ruth Bolton, winner of AMA Irwin McGraw Hill Distinguished Educators Award 2016. I was drawn to work in the services field for two reasons. First, I have always...

Understanding and Managing Online Brand Communities

guest contribution by Lacie Larschan and Jay Kandampully In recent years, firms have realized some of the unique advantages of customers’ active engagement – both with the firm and with other customers...

Should Our Papers Contain Managerial Implications?

guest article by Florian von Wangenheim and Best JSR Reviewer 2015 Many aspects of the review process have been discussed in earlier articles and viewpoints. There is probably no shortage...