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From Service Quality to Service Theory and Practice

Guest article by Chatura Ranaweera & Marianna Sigala.  As the co-editors of the Journal of Service Theory and Practice (JSTP) [formerly titled, Managing Service Quality (MSQ)], it is our privilege to address the...

Is service research stuck in the middle neither being firmly based in real world data, nor reaching a sufficient level of abstraction?

guest article by Rod Brodie I raised this question when in a workshop at the Karlstad at the International Network of Service Researchers Meeting that was focusing setting the agenda...

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