SERVSIG – History and a Future Perspective
Celebrating SERVSIG’s 25th Year and 10th SERVSIG Conference: A History and a Future Perspective by Raymond P. Fisk, Texas State University In 2018, SERVSIG celebrates its 25th birthday as an American...
Celebrating SERVSIG’s 25th Year and 10th SERVSIG Conference: A History and a Future Perspective by Raymond P. Fisk, Texas State University In 2018, SERVSIG celebrates its 25th birthday as an American...
guest article by Nathalie Demoulin Impressions of the event: click here From June 14-16, 2018 IESEG School of Management hosted one of the world’s largest service research conferences with 273 participants from...
Guest article by Leonhard Mandl, Finalist of the Best Service Dissertation Award 2018 by SERVSIG and Maastricht University Apple, Tupperware, Harley Davidson, Airbnb, Lego – all these success stories have one shared...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Ruth Bolton. The article contains personal reflections in an autobiographical approach and records events and memories that...
guest article by Tor W. Andreassen, Seidali Kurtmollaiev, Line Lervik-Olsen, NHH What service quality meant for the field of service marketing in the last part of the 20th century, service innovation can do for...
Guest article by Tobias Otterbring, Finalist of the Best Service Dissertation Award 2018 by SERVSIG and Maastricht University Isn’t it obvious that women spend more money than men in the presence of...
guest article by Leonard Berry, the Acceptance Remarks for 2018 American Marketing Association Willliam Wilkie “Marketing for a Better World” Award We are all familiar with marketing’s traditional framework of the...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Valarie Zeithaml. The article contains personal reflections in an autobiographical approach and records events and memories...
by Mark Rosenbaum, University of South Carolina. Most service researchers focus on contributing their curiosity, knowledge, and insights to the publication process, to their classroom experiences, and to service endeavors (e.g.,...
guest article by Bram Foubert, winner of the Best Service Article Award 2016 I just uninstalled a trial version of some statistical package from my laptop, and last week I...
guest Article by Ming-Hui Huang and Roland T. Rust Artificial intelligence (AI) is advancing rapidly, and its impact on service promises to be profound. Although AI has not yet shown its...
guest article by Roger Betancourt I am attracted to differences that entail novelty and I am somewhat skeptical of established orthodoxies or norms supported by appeals to authority of one kind...