Reflections on the Review Process
Guest article by Roland Rust, University of Maryland. The article is an excerpted from my farewell editorial as Editor of IJRM (Link see here) After three years as Editor of IJRM (not to...
Guest article by Roland Rust, University of Maryland. The article is an excerpted from my farewell editorial as Editor of IJRM (Link see here) After three years as Editor of IJRM (not to...
Guest article by Thomas Leclercq, Wafa Hammedi, Ingrid Poncin and Linda Alkire (Née Nasr) Health and well-being in the workplace are among the biggest challenges for companies and decision makers because of a...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Christian Grönross. The article contains personal reflections in an autobiographical approach and records events and memories that...
Celebrating SERVSIG’s 25th Year and 10th SERVSIG Conference: A History and a Future Perspective by Raymond P. Fisk, Texas State University In 2018, SERVSIG celebrates its 25th birthday as an American...
guest article by Nathalie Demoulin Impressions of the event: click here From June 14-16, 2018 IESEG School of Management hosted one of the world’s largest service research conferences with 273 participants from...
Guest article by Leonhard Mandl, Finalist of the Best Service Dissertation Award 2018 by SERVSIG and Maastricht University Apple, Tupperware, Harley Davidson, Airbnb, Lego – all these success stories have one shared...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Ruth Bolton. The article contains personal reflections in an autobiographical approach and records events and memories that...
guest article by Tor W. Andreassen, Seidali Kurtmollaiev, Line Lervik-Olsen, NHH What service quality meant for the field of service marketing in the last part of the 20th century, service innovation can do for...
Guest article by Tobias Otterbring, Finalist of the Best Service Dissertation Award 2018 by SERVSIG and Maastricht University Isn’t it obvious that women spend more money than men in the presence of...
guest article by Leonard Berry, the Acceptance Remarks for 2018 American Marketing Association Willliam Wilkie “Marketing for a Better World” Award We are all familiar with marketing’s traditional framework of the...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Valarie Zeithaml. The article contains personal reflections in an autobiographical approach and records events and memories...
by Mark Rosenbaum, University of South Carolina. Most service researchers focus on contributing their curiosity, knowledge, and insights to the publication process, to their classroom experiences, and to service endeavors (e.g.,...