guest article by Tor W. Andreassen, Seidali Kurtmollaiev, Line Lervik-Olsen, NHH What service quality meant for the field of service marketing in the last part of the 20th century, service innovation can do for...
Guest article by Tobias Otterbring, Finalist of the Best Service Dissertation Award 2018 by SERVSIG and Maastricht University Isn’t it obvious that women spend more money than men in the presence of...
guest article by Leonard Berry, the Acceptance Remarks for 2018 American Marketing Association Willliam Wilkie “Marketing for a Better World” Award We are all familiar with marketing’s traditional framework of the...
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Valarie Zeithaml. The article contains personal reflections in an autobiographical approach and records events and memories...
by Mark Rosenbaum, University of South Carolina. Most service researchers focus on contributing their curiosity, knowledge, and insights to the publication process, to their classroom experiences, and to service endeavors (e.g.,...
guest article by Bram Foubert, winner of the Best Service Article Award 2016 I just uninstalled a trial version of some statistical package from my laptop, and last week I...
guest Article by Ming-Hui Huang and Roland T. Rust Artificial intelligence (AI) is advancing rapidly, and its impact on service promises to be profound. Although AI has not yet shown its...
guest article by Roger Betancourt I am attracted to differences that entail novelty and I am somewhat skeptical of established orthodoxies or norms supported by appeals to authority of one kind...
Guest article by Martin Mende, recipient of the 2017 SERVSIG Emerging Service Scholar Award It is a tremendous privilege for me share some brief thoughts on one of my growing areas of...
Guest article by Jochen Wirtz Actually yes, Cost-Effective Service Excellence is Doable! Service excellence and cost effectiveness are seen to be in conflict, yet there are organizations that achieve both. What...
The Journal of Historical Research in Marketing has published an article about the career of Christian Grönroos as student, teacher and scholar. The article contains personal reflections in an autobiographical approach and...
The Hotel Pre-Opening in a Remote Location Challenges, Opportunities, and Recommendations, Human Resources Perspective Case study by Vaibhav Garg Abstract Peace and silence comes with a price tag. Travelers choose...