The Journal of Historical Research in Marketing has published an article about the career of Christian Grönroos as student, teacher and scholar. The article contains personal reflections in an autobiographical approach and...
The Hotel Pre-Opening in a Remote Location Challenges, Opportunities, and Recommendations, Human Resources Perspective Case study by Vaibhav Garg Abstract Peace and silence comes with a price tag. Travelers choose...
guest article by Timothy Keiningham, Christopher Lovelock Award Recipient 2018 I was thrilled when SERVSIG asked me, as the most recent Christopher Lovelock Career Contributions to the Services Discipline recipient, to...
Stages in the Initial Review of a Future Masterpiece Guest article by Mahesh Subramony, best reviewer 2017 of JSR. It is “that letter” – you know the one I am talking about...
guest article by Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev from the CSI at NHH According to Harvard-professor Clayton Christensen, there are three types of innovations: Innovations that reduce costs and improve efficiency....
Interview with Mark Rosenbaum, University of South Carolina. Many consumers report overt or subtle discrimination in service contexts. And when it happens, it’s bad news for everyone. Obviously, it’s bad for...
guest article by Heiko Gebauer Being a service researcher means thinking about your next research question, most appropriate theoretical lenses, and best-suited research methods. In addition, we think that it...
guest article by Robert Ciuchita, finalist of the SERVSIG Best Dissertation Award 2017 (granted by Maastricht U) “Engagement is becoming paramount. A marketer’s greatest achievement is an engaged customer”. The Economist...
guest article by Anders Gustafsson and David E. Bowen We conclude with an introduction to eight contributions of a special issue of the Journal of Business Research that are designed...
guest article by Danilo Brozović, Finalist of the SERVSIG Best Dissertation Award 2017 (granted by Maastricht U) When the opportunity to contribute to the SERVSIG blog and the newsletter arose, I was...
“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality… Whatever affects one directly, affects all indirectly.” Martin Luther King, 1963 We...
guest article by Alexander Henkel, Finalist of the SERVSIG Best Dissertation Award 2017 (granted by Maastricht U) Social Dynamics Of Service Interactions Services have taken on a prominent role in society...