Statement

Teaching Note: Customer Satisfaction, Customer Loyalty, & Financial Performance in the Banking Sector

Teaching note by Vikas Mittal Banking is an essential service. According to a 2015 FDIC national survey, 68% of U.S. households use banking services. According to a Gallup report, worldwide, access...

Virtual Reality – Limitless Possibilities for Service Design

Guest Article by Benjamin Lucas and Kay Schröder  Introduction Virtual reality (VR) has triggered a wave of new possibilities for creating and enhancing customer experiences, and is helping service designers...

Let’s use our service DNA to make a difference!

Guest article by Bart Larivière, Recipient of the 2016 SERVSIG Emerging Service Scholar Award Somewhere over the North Atlantic Ocean, flying from New York to Brussels – unlike other passengers – I...

The End of US-Centrism in Marketing Academia

Guest article by: Roland T. Rust  After World War 2 the major countries of Europe and Asia were largely destroyed, and their economies took years to recover. This created a Golden...

Breaking the Boxes in Service Recovery Research

Guest article by Yves Van Vaerenbergh & Chiara Orsingher Service recovery is studied extensively in service research. Service journals publish regularly papers on service recovery (a quick search on Google Scholar returns...

Two Years In: Some Thoughts for Aspiring Scholars

guest article by Alexis Allen, one recipient of the SERVSIG best service paper award 2015 This past summer I finished the second full year of my academic career. Not the formal...

Meeting Sharon Price John, Build-A-Bear Workshop Inc.

The 2017 Frontiers in Service Conference June 22-25 in New York City opens with an Executive Roundtable of Presidents & CEOs internationally recognized as service leaders. In this session, we...

Fundamental Basics of Guest Engagement – A Case Study

Case study by Vaibhav Garg This case study focuses on the aspect of service excellence & personal involvement of the hotel management to advocate the hotel service philosophy and how...

Value cocreation in service networks

guest article by Gabriela Beirão and Lia Patrício The service environment is increasingly complex, with service provider networks interacting with customer networks. For example in health care, citizens may choose different...

Gamification – The Next Big Thing in Service!?

Guest article by Waffa Hammedi, Thomas Leclercq, and Allard van Riel. The article is based on a paper that received the Elsevier Prize for the Most Innovative Paper Award. “Reality is Broken!...

Amazon’s Fairy Tale Response to a Halloween Wish

guest article by Scott Cowley Amazon has recently been the target of some high profile negative press about its intense workplace pressures. One would almost think there would be little room at Amazon...

Data-driven Text Mining for CX Analytics in Services

Guest Article by Mohamed Zaki and Benjamin Lucas based on research recently funded by a Marketing Science Institute (MSI), Customer Experience Initiative grant for the project titled: “CX Analytics: A...