Statement

My Life as a Service Wannabe

Guest article by Charles Hofacker It is really a privilege for me to have been asked to peck out some words at the old keyboard for SERVSIG. The honor is...

A New Logic for Economic Growth

Guest article by Tor W Andreassen, professor of Innovations at NHH Norwegian School of Economics. A linear economic growth logic is no longer sustainable. A call for a sustainable growth...

Identity-seeking in democra-tech culture – the new commodity for Marketers? Here are six things to know

Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School.  Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...

Reaching for the Stars: Consumers’ Interpretations of Online Rating Distributions

Guest article by Sarah Köcher, finalist of the 2019 SERVSIG Best Dissertation Award. Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led...

Back to the Future: An Update on Customer Value

Guest article by Sara Leroi-Werelds, Assistant Professor at Hasselt University Approximately 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value...

The Holy Grail of Customer Experience

guest article by Anne-Madeleine Kranzbühler, winner of the 2018 SERVSIG Best Dissertation Award. “There is only one boss. The customer.” In our current times of independent comparison platforms, online word-of-mouth, and often...

Should I Share or Should I Go? The Challenges of the Access Economy

Guest article by Simon Hazée, finalist of the Best Service Dissertation Award 2019, granted by SERVSIG and Maastricht University New developments in digital technology, as well as shifting customer needs...

Data Exchange Web (DEW): Consolidating the world’s knowledge. Reality or fiction?

Thoughts on an interlinked knowledge management transdisciplinary and ethically-driven global collaboration initiative guest article by Karim Sidaoui We live in an age where we currently produce more than 2.5 quintillion bytes...

Blended Learning in Service Marketing: Are We Lacking Behind?

guest article by Volker G. Kuppelwieser When it comes to teaching, we see an undisputable pressure to online teaching. Recognizing this trend, back in the days, my business school wanted...

Future Service Technologies – Are Service Researchers and Managers on the Same Page?

Guest article by Ruud Wetzels, Jos Lemmink, Werner Kunz, Kristina Heinonen and Martin Wetzels In recent years, new technologies have radically transformed the way individuals, businesses and society function. Developments...

What’s Wrong With Apple?

guest article by Tor W. Andreassen On August 1st, 2018, Apple’s share peaked at USD 227 making it the first company ever to reach a market cap of USD1 trillion....

The Service Profit-Chain: An Inspiring Concept That Motivates Interdisciplinary Work

“It’s not that I’m so smart, it’s just that I stay with problems longer.” Albert Einstein By Jens Hogreve and Anja Iseke, winner of the 2017 Best Service Article Award When...