Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School. Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...
Guest article by Sarah Köcher, finalist of the 2019 SERVSIG Best Dissertation Award. Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led...
Guest article by Sara Leroi-Werelds, Assistant Professor at Hasselt University Approximately 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value...
guest article by Anne-Madeleine Kranzbühler, winner of the 2018 SERVSIG Best Dissertation Award. “There is only one boss. The customer.” In our current times of independent comparison platforms, online word-of-mouth, and often...
Guest article by Simon Hazée, finalist of the Best Service Dissertation Award 2019, granted by SERVSIG and Maastricht University New developments in digital technology, as well as shifting customer needs...
Thoughts on an interlinked knowledge management transdisciplinary and ethically-driven global collaboration initiative guest article by Karim Sidaoui We live in an age where we currently produce more than 2.5 quintillion bytes...
guest article by Volker G. Kuppelwieser When it comes to teaching, we see an undisputable pressure to online teaching. Recognizing this trend, back in the days, my business school wanted...
Guest article by Ruud Wetzels, Jos Lemmink, Werner Kunz, Kristina Heinonen and Martin Wetzels In recent years, new technologies have radically transformed the way individuals, businesses and society function. Developments...
guest article by Tor W. Andreassen On August 1st, 2018, Apple’s share peaked at USD 227 making it the first company ever to reach a market cap of USD1 trillion....
“It’s not that I’m so smart, it’s just that I stay with problems longer.” Albert Einstein By Jens Hogreve and Anja Iseke, winner of the 2017 Best Service Article Award When...
The collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation)....
by Yany Grégoire, HEC Montréal. He received in 2018 the Journal of Service Research “Best Reviewer” Award. First, I would like to thank Werner for inviting me to write this short...