Statement

Blended Learning in Service Marketing: Are We Lacking Behind?

guest article by Volker G. Kuppelwieser When it comes to teaching, we see an undisputable pressure to online teaching. Recognizing this trend, back in the days, my business school wanted...

Future Service Technologies – Are Service Researchers and Managers on the Same Page?

Guest article by Ruud Wetzels, Jos Lemmink, Werner Kunz, Kristina Heinonen and Martin Wetzels In recent years, new technologies have radically transformed the way individuals, businesses and society function. Developments...

What’s Wrong With Apple?

guest article by Tor W. Andreassen On August 1st, 2018, Apple’s share peaked at USD 227 making it the first company ever to reach a market cap of USD1 trillion....

The Service Profit-Chain: An Inspiring Concept That Motivates Interdisciplinary Work

“It’s not that I’m so smart, it’s just that I stay with problems longer.” Albert Einstein By Jens Hogreve and Anja Iseke, winner of the 2017 Best Service Article Award When...

How does the sharing and collaborative economy look like in 2030?

The collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation)....

Three “Acid Tests” to Evaluate Your Research

by Yany Grégoire, HEC Montréal. He received in 2018 the Journal of Service Research “Best Reviewer” Award. First, I would like to thank Werner for inviting me to write this short...

Healing the Social Media Headache

How Social Media Helps Co-create Innovation by Marisa Muninger, Dominik Mahr, and Wafa Hammedi Yes, firms know more than 3 billion people spend a considerable amount of time on social media...

People diagnosed with cancer often don’t embrace the term ‘survivor’

By Leonard L. Berry, Andrea Flynn, and Scott Davis “Cancer survivor” has become a catch-all phrase to refer to living individuals diagnosed with cancer at some point in their lives. Cancer clinics...

Service Research Going through Dramatic Changes

guest article by Anders Gustafsson, Christopher Lovelock Award Recipient 2018 We live in interesting times and service research is more relevant than ever.  Technology is already having a tremendous impact...

Reflections on the Review Process

Guest article by Roland Rust, University of Maryland. The article is an excerpted from my farewell editorial as Editor of IJRM (Link see here) After three years as Editor of IJRM (not to...

Play hard Work hard

Guest article by Thomas Leclercq, Wafa Hammedi, Ingrid Poncin and Linda Alkire (Née Nasr) Health and well-being in the workplace are among the biggest challenges for companies and decision makers because of a...

Christian Grönross: I did it my way

The Journal of Historical Research in Marketing has published an autobiographic article about the career of Christian Grönross. The article contains personal reflections in an autobiographical approach and records events and memories that...