Guest article by Javier Reynoso. From research on WEIRD* societies to Latin America I attended the first service conference in 1992. It was a workshop organized by Professor Christian Grönroos...
Guest article by Harrison Pugh. Our community is my home I have found my people; I am proud to call the service research community my home. I have been lucky...
Guest article from Jan Schumann, recipient of the 2019 SERVSIG Emerging Service Scholar Award Being a service researcher is truly exciting these days as the field is developing at an...
Guest Article by Jenny van Doorn, Best JSR Reviewer 2019 I was asked to share some thoughts about what I think makes a good paper that is likely to be published...
Guest article by Rachel Matela, Rollan Schott and Julia Fehrer Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and...
Guest article by Ming-Hui Huang, recipient of the best service paper award 2018 I am multidisciplinary, with one foot in marketing and one foot in information systems (IS), which sometimes...
Guest article by Lars Witell. Rejection: it happens to everyone I opened Outlook, and I saw that we finally had gotten a response from a journal for our paper that...
Guest article by Charles Hofacker It is really a privilege for me to have been asked to peck out some words at the old keyboard for SERVSIG. The honor is...
Guest article by Tor W Andreassen, professor of Innovations at NHH Norwegian School of Economics. A linear economic growth logic is no longer sustainable. A call for a sustainable growth...
Guest article from Dr Paul Harrigan, Associate Professor of Marketing at UWA Business School. Social media has revolutionized marketing by enabling brands to tap in to one of the most fundamental questions of...
Guest article by Sarah Köcher, finalist of the 2019 SERVSIG Best Dissertation Award. Over the past two decades, rapid advances in technology and the omnipresence of the Internet have led...
Guest article by Sara Leroi-Werelds, Assistant Professor at Hasselt University Approximately 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value...