Special Issue – Journal of Business Research: Extracting Value from Investments in IT-Led Marketing Change Guest editors: Dr Stan Maklan (Cranfield School of Management – UK) Professor Joe Peppard (European School...
SERVSIG is happy to announce our first official collaboration with QUIS If you attend the QUIS 14 conference in Shanghai, June 18-21, please join us to our 1st joint QUIS/SERVSIG Session...
guest article by V Kumar, JM Editor-in-Chief The discipline of marketing has been in continuous evolution over the last few decades. To understand the forces that have stimulated these changes...
guest article by Mark Rosenbaum By now, the world has seen the devastation of the April 25 earthquake, as well as its related aftershocks and tremors. Interestingly, journalists tend to...
guest article of Seigyoung Auh I have always taken the view that reviewing a manuscript is just as important for the development of our profession as is publishing. One cannot exist...
a guest article by Amy L. Ostrom and A. Parasuraman In a recent article, , co-authored with David Bowen, Lia Patricio and Christopher Voss, we discuss 12 research-priority topics – and...
CALL FOR PAPERS SERVSIG 2016 The Future of Services in the Heart of Europe Today’s service marketing world is alive with new ideas and trends. Mobile, location-based services are claiming...
Call for papers JBIM Special Issue Internet of Things-Driven B2B Service Networks Submission deadline for papers: October 15th, 2015 Guest Editors Taija Turunen, Aalto University School of Business Ville Eloranta,...
Special issue of International Journal Of Electronic Commerce on Smart interactions with consumers: from co-creation to smart partnerships In the last decade, marketing has shifted from a traditional product-dominant view,...
Call for Paper Int. J. of Services, Economics and Management Special Issue on Innovation for Financial Services: Moving Beyond the Aesthetics Guest Editors: Dr. Anne-Laure Mention, Luxembourg Institute of Science...
Call for Papers Electronic Commerce Research Special Issue on Service and Manufacturing Innovations in e-Business Platforms Theme and Scope E-business continues to fundamentally transform traditional industries and markets, and creates...
FIRST INTERNATIONAL CONFERENCE FOR MARKETING IN THE INSURANCE INDUSTRY IPAG Business School, a leading French management school is happy to welcome you to the first International Conference for Marketing in...