guest article by Arne De Keyser, Finalist of the SERVSIG Best Dissertation Award 2016 (granted by Maastricht U) Technological advancement has changed the marketing landscape almost beyond recognition. Today, customers interact...
guest article by Ruth Bolton, winner of AMA Irwin McGraw Hill Distinguished Educators Award 2016. I was drawn to work in the services field for two reasons. First, I have always...
guest contribution by Lacie Larschan and Jay Kandampully In recent years, firms have realized some of the unique advantages of customers’ active engagement – both with the firm and with other customers...
IPAG Business School, a leading French management school, in collaboration with the Institute of Insurance Economics of Saint Gallen University (Switzerland) is honored to invite you to the “Second International Conference for...
The INFORMS Service Science section and the American Marketing Association’s Service Special Interest Group (SERVSIG) welcome proposals to host the 28th Annual Frontiers in Service Conference in 2019. At this...
THE NORDIC SCHOOL. SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE. In 2014 CERS Centre for Relationship Marketing and Service Management celebrated its 20th anniversary. In connection with the anniversary it...
Dear service enthusiasts, We are working hard to prepare the SERVSIG2016 conference in Maastricht to ensure that you will experience a delightful service event. We would like to draw your...
The new totally revised 8th edition of Services Marketing by Wirtz/Lovelock is out. Contents: Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the...
The new 4th edition of “Service Management and Marketing. Managing the Service Profit Logic” by Christian Grönroos is out. Written by a leading pioneer in the field, the revised and updated fourth edition...
guest article by Florian von Wangenheim and Best JSR Reviewer 2015 Many aspects of the review process have been discussed in earlier articles and viewpoints. There is probably no shortage...
guest article by Anu Helkkula, Hanken School of Economics Thank you, Bart Larivière for nominating me. I met Bart when we both were PhD students in the 2010 La Londe Service...
Interview with Mark Rosenbaum, Kohl’s Corporation Professor of Retail Marketing at Northern Illinois University and guest editor of the JSM special issue “Understanding Vulnerable, Stigmatized, and Marginalized Consumers” Introduction Video of the topic by...