Guest article by Jochen Wirtz Actually yes, Cost-Effective Service Excellence is Doable! Service excellence and cost effectiveness are seen to be in conflict, yet there are organizations that achieve both. What...
The Journal of Historical Research in Marketing has published an article about the career of Christian Grönroos as student, teacher and scholar. The article contains personal reflections in an autobiographical approach and...
2018 Global Marketing Conference at Tokyo New date: July 26-29, 2018 !!! Submission Deadline: 31st January, 2018 Venue: Tokyo, Japan Homepage: http://gammaconference.org/2018/ CONFERENCE CO-CHAIRS Prof. Roland T. Rust, Professor, Department...
The New Frontiers in Digital Media Services Special Issue call for papers: Journal of Services Management Full Paper Deadline: October 31st, 2018 Editors: Werner Kunz, Gianfranco Walsh The digital revolution has...
The Hotel Pre-Opening in a Remote Location Challenges, Opportunities, and Recommendations, Human Resources Perspective Case study by Vaibhav Garg Abstract Peace and silence comes with a price tag. Travelers choose...
guest article by Timothy Keiningham, Christopher Lovelock Award Recipient 2018 I was thrilled when SERVSIG asked me, as the most recent Christopher Lovelock Career Contributions to the Services Discipline recipient, to...
Stages in the Initial Review of a Future Masterpiece Guest article by Mahesh Subramony, best reviewer 2017 of JSR. It is “that letter” – you know the one I am talking about...
guest article by Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev from the CSI at NHH According to Harvard-professor Clayton Christensen, there are three types of innovations: Innovations that reduce costs and improve efficiency....
Have you ever asked yourself what differentiates services from products?! The following video by Sabine Benoit (née Moeller) answers this classical question in 3 minutes based on scientific research and can be nicely used...
1st Global Conference on Creating Value 23-24th May 2018 Leicester Castle Business School Deadline: Jan 31st, 2018 Confirmed Leading Thought-Developers and Speakers include: Prof Chris Baker – William Temple Professor of...
Third International Conference for Marketing in the Insurance Industry (ICMI) at the University of St. Gallen, Switzerland October 19th, 2017 Deadline: Sep 25th, 201 Though many academics have investigated marketing...
Considered Service-specific journals were Journal of Service Research, Journal of Service Management, Journal of Services Marketing, Journal of Service Theory and Practice, Service Industries Journal, Cornell Hospitality Quarterly, and Service Science. For...