The recipient of the 2026 SERVSIG Best Dissertation Award, sponsored by Texas State University, was announced during the SERVSIG Conference in Braga. The award highlights outstanding doctoral research and its contribution to service scholarship.
Winner
– Jana Holthöwer: “Robots to the Rescue? Shaping Service Experiences in Healthcare and Beyond” — read her guest post here.
Vania Vigolo together Harrison Pugh (SERVSIG Co-Chair), Kristina Heinonen (SERVSIG Co-Chair) announcing the Best Dissertation award on behalf of the committee.
Best Dissertation Award Finalists
– Maximilian Bruder: “Advancing the Field of Sensory Marketing: Designing Human and Non-Human Subjects with Sensory Elements” — read his guest post here.
– Maarten Volkers: “Customer Lock-in During Service Encounters”
SERVSIG thanks the award committee members for their commitment and their work — Ad de Jong (Chair), Vania Vigolo, Dahlia El-Manstrly, Mario Eduardo Giraldo Oliveros.
Read more and see previous winners of the award here.
