SERVSIG is fun

We strive to be a fun organization by being both lighthearted and intellectually nourishing. Try it out and you will be not disappointed.

SERVSIG is mobile

All the news about service research in one place. Get instant notifications about your specific area of interest (e.g. CfP in service research). Install it on your device here.

SERVSIG is fun

We strive to be a fun organization by being both lighthearted and intellectually nourishing. Try it out and you will be not disappointed.

SERVSIG is teaching

Teaching and sharing knowledge matter for us and is part of our DNA. We provide resources online and offline to improve your teaching and learning. Check out our teaching section. Teaching section

SERVSIG is helpful feedback

We are proud of our community of service researchers, where we help each other and provide established-scholar’s feedback to the new generation.

 

Latest News

Service Articles in Non-Service-Specific Journals: May-Jun 25

Today, we identify service articles published in Marketing, Management, Operations, Productions, Information Systems, and Practitioner-Oriented Journals in the last months. For more information about the alert system methodology, go here For all previous...

Two-Day Learning Series with Prof. David Solnet

Two-Day Learning Series with Prof. David Solnet July 10–11, 2025 Block 14, Symbiosis International University, Dubai (Dubai Knowledge Park) Format: Hybrid (In-person + Online via Zoom) Join us for an intensive...

Service Design Global Conference 2025 (SDGC25) in Dallas

Join the conversation in Dallas! Are you a service marketing professional looking to expand your impact? Or a service designer eager to connect with marketing counterparts? If so, we invite...

Impressions from QUIS 2025 in Rome

Guest Article by Maria Francesca Renzi and Roberta Guglielmetti Mugion, Department of Business Studies, Roma Tre University The Department of Business Studies at Roma Tre University had the honour of...

Call for Hosts for 2027, 2029 Frontiers

The American Marketing Association’s Service Special Interest Group (SERVSIG), the INFORMS Society for Marketing Science, the EMAC Service Special Interest Group, and the University of Maryland’s Center for Excellence in...

Postdoc position in Marketing in Lyon

Marketing, Technology, and Customer Insights (MTCI) Research Center, emlyon business school, FrancePostdoc position in Marketing Application deadline: 13 July 2025 emlyon business school invites applications for a Postdoc position in Marketing...

20 lessons from the past 20 years (Part 1)

Guest article by Bart Larivière. May, 23, 2005 – May 23, 2025 Today, marks 20 years since I defended my PhD.This week, I took the time to reflect upon my...

Bridging the Gap: Service Marketing and Service Design

Guest article by Birgit Mager. When I started developing the field of service design in 1995, the service marketing domain, among others, inspired my work. Indeed, Lynn Shostack used the...

Service Journals’ 2024 Impact Factors

The new Journal Citation Report (JCR) metrics (based on data from 2024) were released by Clarivate on 18 June 2025. The JCR indicates the new Impact Factors (IF) for service...

When Policymakers Do the Opposite of What Research Suggests

Guest article by Tor W. Andreassen. While scientific research consistently highlights the benefits of stakeholder capitalism, it is paradoxical that legislators and business leaders are reverting to Milton Friedman’s shareholder...

SERVSIG 2026 in Braga, Portugal

14th SERVSIG Conference Shaping the Future through Service: Transforming Individuals, Markets & Society 10-12 June 2026 University of Minho Braga, Portugal Abstract submission deadline:5 December 2025 The 14th SERVSIG Conference will...

CfP JSM: Services and Public Policy

Call for Papers for a Special Issue of the Journal of Services Marketing. “Marketing and Consumer Research at the Intersection of Services and Public Policy” Co-Guest editors: Azzari CN, Bennett...