Winning in Service Markets
Winning in Service Markets has just been published. It translates current academic knowledge on how to effectively market and manage a service business for managers and makes it accessible and actionable....
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Winning in Service Markets has just been published. It translates current academic knowledge on how to effectively market and manage a service business for managers and makes it accessible and actionable....
Competitive Advantage in the Digital Economy (CADE 2017) June 1-3 2017, Venice, Italy Submissions close March 16th. For more information see here: http://www2.warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/ssgabout/sswmgactivities/cade2017/ The Competitive Advantage in the Digital Economy...
Special Issue of the Service Industries Journal Service Industries and Informal Economy Deadline: May 1st, 2017 This special issue on ‘Service Industries and the Informal Economy’ addresses the growing role...
Call for Chapters: Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets Editor: Prof Ramendra Singh (Email: ramendra@iimcal.ac.in). Important Dates Proposals Submission Deadline: December 31, 2016 Intimation of accepted chapter...
Congratulations to Scott E. Sampson. His article, Value Paradoxes and the Time Value of Value , was selected as the Best Article in Service Science for 2015. Nominations were received from...
SERVSIG calls for special session proposals for the AMA Summer Marketing Educators’ Conference (August 4-6, 2017) in San Francisco, CA. PROPOSALS ARE DUE TO SERVSIG BY JANUARY 31, 2017 Kelly...
Call For Abstracts Track: Digitization and Datafication of Services at the 5th Naples Forum on Service 6-9 June, 2017 Sorrento, Naples, Italy TRACK ORGANIZERS Irene Ng, Mike Dixon Abstract submission...
Considered Service-specific journals were Journal of Service Research, Journal of Service Management, Journal of Services Marketing, Journal of Service Theory and Practice, Service Industries Journal, and Service Science. For more...
Guest article by Yves Van Vaerenbergh & Chiara Orsingher Service recovery is studied extensively in service research. Service journals publish regularly papers on service recovery (a quick search on Google Scholar returns...
Guest article by Mark S. Rosenbaum Given that I’m currently a Professor of Marketing at Northern Illinois University and an Associate Professor of Marketing at Universidad Externado de Colombia (Externado),...
This article is part of the How-to… series brought to by Emerald Group Publishing. As an author, you can dramatically improve the chances of your article being downloaded once it’s...
Sanjit Kumar Roy, Dilip S.Mutum, and Bang Nguyen have edited a Service Marketing casebook dedicated to emerging markets. The book presents unique case studies from the services sector in emerging...