Guest article by Marah Blaurock, finalist of the 2024 SERVSIG Best Dissertation Award. It is a privilege to be among the finalists for the SERVSIG Best Dissertation Award – I thank the...
Guest article by Do The Khoa, winner of the 2024 SERVSIG Best Dissertation Award. The emergence of artificial intelligence (AI)-enabled agents marks a revolutionary step in the service sector. The growing popularity...
Guest article by Tohid Ghanbarpour. Tohid Ghanbarpour is finalist of the 2024 SERVSIG Best Dissertation Award. Since the 1990s, research on the influence of corporate social responsibility (CSR) on financial performance (FP)...
Guest article by Werner H. Kunz. This is the first article in a new SERVSIG series we are starting. Every researcher can recall a moment when an idea for an...
Guest article by Tor W. Andreassen. Daniel Kahneman has stepped out of time, but his thinking will prevail. Daniel Kahneman (1934-2024) leaves an invaluable legacy in the fields of psychology...
Guest article by Thorsten Hennig-Thurau, Sebastian Hohenberg & Ronny Behrens. Three-dimensional virtual and interactive spaces (3VIS) are the backbone of several streams of value creation these days. Those streams include...
Guest article by Carlos Flavián, Sergio Barta, Sergio Ibáñez-Sánchez and Carlos Orús. The growing use of immersive technologies (i.e., augmented reality, augmented virtuality, virtual reality, and pure mixed reality) and...
Guest article by Dominik Mahr, Tim Hilken and Jonas Heller. A glimpse into the Future Emma wakes up in her cozy apartment, greeted by the gentle hum of her virtual...
Guest article by Werner H. Kunz and Jochen Wirtz A lot has happened since the concept of corporate digital responsibility (CDR) was introduced to the scientific community (Lobschadt et al....
Guest article by Daniele Scarpi and Eleonora Pantano. In recent years, the surge in automation, artificial intelligence (AI), and machine learning algorithms has largely impacted retail service and subsequent consumer...
Guest article by Jonas Heller, Chris Hinsch, Reto Felix, and Philipp A. Rauschnabel. The essence of the 4C Framework Augmented Reality (AR) has emerged as a transformative force in customer...
Guest article by Felix Eggers & Jochen Wirtz. In the digital age, technologies bring manifold benefits to consumers, including improved access to information, enhanced service efficiency, convenience, and the emergence...