Statement

Daniel Kahneman 1934 – 2024

Guest article by Tor W. Andreassen. Daniel Kahneman has stepped out of time, but his thinking will prevail. Daniel Kahneman (1934-2024) leaves an invaluable legacy in the fields of psychology...

Spatial (Service) Marketing: Creating Value with 3D Virtual Interactive Spaces

Guest article by Thorsten Hennig-Thurau, Sebastian Hohenberg & Ronny Behrens. Three-dimensional virtual and interactive spaces (3VIS) are the backbone of several streams of value creation these days. Those streams include...

Challenges and opportunities of immersive technologies and the metaverse in service delivery

Guest article by Carlos Flavián, Sergio Barta, Sergio Ibáñez-Sánchez and Carlos Orús. The growing use of immersive technologies (i.e., augmented reality, augmented virtuality, virtual reality, and pure mixed reality) and...

Synthetic customer experiences: Get real about false’ experiences in the Metaverse

Guest article by Dominik Mahr, Tim Hilken and Jonas Heller. A glimpse into the Future Emma wakes up in her cozy apartment, greeted by the gentle hum of her virtual...

New Challenges of CDR in an AI Age

Guest article by Werner H. Kunz and Jochen Wirtz A lot has happened since the concept of corporate digital responsibility (CDR) was introduced to the scientific community (Lobschadt et al....

“With great power comes great responsibility”: Exploring the role of Corporate Digital Responsibility (CDR) for Artificial Intelligence Responsibility in Retail Service Automation (AIRRSA) 

Guest article by Daniele Scarpi and Eleonora Pantano. In recent years, the surge in automation, artificial intelligence (AI), and machine learning algorithms has largely impacted retail service and subsequent consumer...

The 4C Framework: A New Paradigm for Customer Engagement in Augmented Reality

Guest article by Jonas Heller, Chris Hinsch, Reto Felix, and Philipp A. Rauschnabel. The essence of the 4C Framework Augmented Reality (AR) has emerged as a transformative force in customer...

The need for corporate digital responsibility (CDR)

Guest article by Felix Eggers & Jochen Wirtz. In the digital age, technologies bring manifold benefits to consumers, including improved access to information, enhanced service efficiency, convenience, and the emergence...

The Future of Work – Embracing the Collaboration of Human and Digital Employees in Service

Guest article by Khanh Le, Laszlo Sajtos, and Werner H. Kunz A New Future of Service Delivery The integration of generative AI is transforming the service industry and revolutionizing customer service....

From principles to practice – the challenge of bringing CDR to life

Guest article by Christopher Johnson, Anna Christ, Lara Lobschat, and Benjamin Mueller. The emergence of CDR As ever more aspects of human experience are subject to digitalization, we witness transformations...

Service innovation for a healthy, digitized and circular world

Guest article from Katrien Verleye, recipient of the 2023 SERVSIG Emerging Service Scholar Award. When I embarked my academic trajectory, healthcare was positioned as “a fertile field for service research”. [1]...

Reframing Servitization Research Beyond the Manufacturer Perspective

Guest article by Nima Heirati, Stephan Henneberg and Alexander Leischnig. “It may seem paradoxical, but knowledge-based innovation is more market-dependent than any other kind of innovation. Careful analysis of the...