Statement

Eureka! – The Birth of a Research Idea

Guest article by Andrew S. Gallan. Thank you to Werner for starting this blog series on sharing stories of how research projects originated. This is an important issue for us...

Service’s Critical Role in Building a Better World

Guest article by Lerzan Aksoy. In an era defined by unprecedented challenges—climate change, poverty, pandemics, and social inequality—businesses are increasingly called upon to play a transformative role in society. The...

Addressing Loneliness Through Service Innovation and Social Entrepreneurship

Guest article by Tor W. Andreassen. In an era marked by rising isolation, Professor Tor W. Andreassen highlights the urgent need to address loneliness through social entrepreneurship and collaborative innovation....

Overcoming Disciplinary Boundaries – Embracing Interdisciplinary Collaboration in Al Education and Beyond

Guest article by Marah Blaurock, finalist of the 2024 SERVSIG Best Dissertation Award. It is a privilege to be among the finalists for the SERVSIG Best Dissertation Award – I thank the...

AI Service Agents: Transforming the Future of Service

Guest article by Do The Khoa, winner of the 2024 SERVSIG Best Dissertation Award. The emergence of artificial intelligence (AI)-enabled agents marks a revolutionary step in the service sector. The growing popularity...

Considerations for CSR-Performance Research

Guest article by Tohid Ghanbarpour. Tohid Ghanbarpour is finalist of the 2024 SERVSIG Best Dissertation Award. Since the 1990s, research on the influence of corporate social responsibility (CSR) on financial performance (FP)...

Eureka ! – The Origin Story of Perceived Firm Innovativeness

Guest article by Werner H. Kunz. This is the first article in a new SERVSIG series we are starting. Every researcher can recall a moment when an idea for an...

Daniel Kahneman 1934 – 2024

Guest article by Tor W. Andreassen. Daniel Kahneman has stepped out of time, but his thinking will prevail. Daniel Kahneman (1934-2024) leaves an invaluable legacy in the fields of psychology...

Spatial (Service) Marketing: Creating Value with 3D Virtual Interactive Spaces

Guest article by Thorsten Hennig-Thurau, Sebastian Hohenberg & Ronny Behrens. Three-dimensional virtual and interactive spaces (3VIS) are the backbone of several streams of value creation these days. Those streams include...

Challenges and opportunities of immersive technologies and the metaverse in service delivery

Guest article by Carlos Flavián, Sergio Barta, Sergio Ibáñez-Sánchez and Carlos Orús. The growing use of immersive technologies (i.e., augmented reality, augmented virtuality, virtual reality, and pure mixed reality) and...

Synthetic customer experiences: Get real about false’ experiences in the Metaverse

Guest article by Dominik Mahr, Tim Hilken and Jonas Heller. A glimpse into the Future Emma wakes up in her cozy apartment, greeted by the gentle hum of her virtual...

New Challenges of CDR in an AI Age

Guest article by Werner H. Kunz and Jochen Wirtz A lot has happened since the concept of corporate digital responsibility (CDR) was introduced to the scientific community (Lobschadt et al....