Naples Forum on Service
9-12 June 2025
Sorrento, Italy
Deadline: 10 January 2025
After Capri (2009 and 2011), Ischia (2013), Naples (2015), Sorrento (2017), Ischia (2019), Capri (2021), and Ravello (2023), the 9th Naples Forum on Service invites researchers and practitioners to Sorrento, with the 2025 theme: “Care for actors, communities and environment”. This edition emphasizes how care—a concept encompassing empathy, sustainability, and responsibility-intersects with and enhances the foundational pillars of the Forum: Service-Dominant (S-D) Logic, Service Science, and Systems Theory & Complexity.
Contributions are encouraged that explore how care influences the service landscape, shaping interactions among actors, the environment, and the value co-creation process, especially in light of social and ecological sustainability. Additionally, in the context of “Care for Actors, Communities and Environment,” technology plays a dual role: it is both a catalyst for enhancing care and a challenge requiring careful consideration. Submissions are invited to explore how digital platforms, data analytics, artificial intelligence, and other emerging technologies can enhance care-driven value propositions, improve service provision, and foster sustainable and caring practices. At the same time, papers should critically examine the potential challenges these technologies pose to privacy, ethical service delivery, and the equitable distribution of resources across actors and generations.
We invite proposals dealing with themes within one or several of the 3 Forum Pillars: S-D logic, service science, and systems theory and complexity. We especially encourage submissions with an integrative perspective. The proposals could be theoretical and/or empirical and be based on qualitative and/or quantitative research.
Topics could include the following:
– Business models to manage networks and service systems
– Systems Theory and Complexity
– Experience, value-in-use, and value-in-context
– Industry 4.0 and digital transformation
– Service Innovation
– Integration and management of resources and capabilities
– Methodological challenges and issues in service research
– Practice-theory in service research
– Service ecosystems and markets dynamics
– Emergence and Institutionalization in Service Eco-Systems
– Service systems and systems thinking
– The Viable Systems Approach (VSA)
– Value co-creation and Value propositions
– Artificial intelligence and the human machine service interaction
– Smart Service experience and Smart Service provision
– Actor engagement
– Market-shaping
– Service Dominant logic as a grand theory
– Smart Technologies and value co-creation
– Phygital Customer Journey and Metaverse
– Smart nudging and wellbeing
