Call for paper for a Special Issue in Journal of Consumer Marketing.

Sharing Services Systems and Collaborative Consumption in a Rapidly Changing Environment.

Guest editors: Guyader H, Albinsson PA, & Ozanne LK.

Deadline: 31 January 2025.

As the sharing economy has experienced a rapid growth, this Special Issue is primarily interested in research that examines contemporary questions, new laws or regulations, new technologies (AI, blockchain, etc.), that further conceptualizes concepts or practices related to the sharing economy paradox, its tensions, and dark sides (gig workers, prosumers, consumer well-being/vulnerability) or that investigates new phenomena (sharing at the BoP, food sharing initiatives, repair systems, customer misbehavior, etc.) to expand what we know and makes a contribution about the sharing economy based on theory building, empirical research or methodological advancements.

A broad list issues may be studied (see here for full list) through diverse marketing lenses – consumer behavior, retail, management, strategy – however the main focus should be on the consumer perspective. This SI welcomes a variety of data collection methods and analysis techniques including text mining, experimental design, systematic reviews, cluster analysis, and (n)ethnography – as the world of research methods evolve as quickly as the phenomenon and environment in which we investigate.

A paper development workshop will be hosted at the Society for Marketing Advances Annual Conference (6-9 November 2024 in Tampa, Florida). Deadline (20-p full papers): 30 June 2024. 
Acceptance to the SMA conference does not mean automatic acceptance to JCM and submissions to the SI are not contingent on participating in the conference workshop. The dedicated conference track and workshop are designed to develop and strengthen the manuscripts for a more streamlined review process in terms of meeting the expectations and guidelines for JCM. After the conference, full papers will need to be submitted to the SI where they will go through the regular JCM review process.

Important dates:
– Deadline SMA Conference Papers: 30 June 2024
– SMA Conference: 6-9 November 2024
– Deadline: 31 January 2025
– Final acceptance: 31 March 2026

Full CFP and more info here.

Please send questions about the Special Issue to any of the Guest Editors: Pia A. Albinsson, Hugo Guyader, and Lucie K. Ozanne.