In our new interview series “Legends of Service” we talk with the people who founded our research field about their perspective of the past and future of service research. We hope you enjoy this new format.

Our first guest is Len Berry. He is a distinguished professor of marketing at Texas A&M University and a senior fellow at the Institute for Healthcare Improvement. Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. 

This is the second of a two parts series.