Online CBIM2021 International Conference
CHALLENGES AND OPPORTUNITIES FOR INCREASING TURBULENT TIMES IN BUSINESS MARKETS
22-24 June 2021
Submission deadline: 31 March 2021
The Center for Business and Industrial Marketing has been organizing this International Conference since 1996, the year of the Summer Olympics in Atlanta. We are happy to announce that Georgia State University will host the online CBIM2021 International Conference from June 22-24, 2021. The CBIM International Conference welcomes academics, professionals, and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing.
This year the theme will be “Challenges and opportunities for increasing turbulent times in business markets” and the Conference will bring together the leading worlds’ experts to debate on B2B Marketing.
Abstracts are invited on all aspects of B2B Marketing and in particular to cover, not limited, the following suggested topics:
– Talent management
– Marketing Capabilities
– Business Ethics
– Marketing strategy
– Business models
– Absorptive capacity
– Collaboration and co-opetition
– Marketing Innovation
– Family firms
– Customer engagement
– New forms of communication with customers (e.g., social media)
– Customer orientation
– Key account management
– Supply chain management
– Sales management
– Social Media Marketing
– Buyer behaviour
– Industry 4.0
– Internet of things
– Big data
– Augmented reality and virtual reality
– Artificial Intelligence; disruptive technologies
Please send a detailed abstract (maximum 4 pages double spaced) here by March 31, 2021,
Acceptance letters will be sent before 15 April 2021. The acceptance of the paper implies that at least one of the authors attends the conference and presents the paper.
Accepted abstracts that have been presented in the conference will be published in an electronic non-copyrighted conference proceeding.
Authors presenting outstanding papers will be invited to submit their studies to Special Issues in these Journals: Industrial Marketing Management; Journal of Business Research; Journal of Business & Industrial Marketing.
– Wesley J. Johnston (Georgia State University, USA)
– Thomas Ritter (Copenhagen Business School, Denmark)
– José L. Ruiz-Alba (University of Westminster, London, UK)
– Roberto Mora Cortez (University of Southern Denmark)
More info here.