The editors of the Journal of Services Marketing are proud to announce the 2020 winner of the Steve Baron Award for Outstanding Contribution to the Service Research Community: Professor Ray Fisk (Texas State University, USA).
Professor Ray Fisk has advocated for and nurtured the global services community across his long career. Commencing with founding and chairing the American Marketing Association Services Special Interest Group (AMA SERVSIG) in 1993 and hosting the very first SERVSIG International Research Conference in New Orleans in 1999. This SERVSIG conference has been held eleven times and has attracted about 2,000 service scholars and students from over 45 countries. Ray has served SERVSIG in many other leadership roles and has attended and spoken at every SERVSIG Conference. Ray is an active scholar in fostering opportunities for other service scholars through more than five special issues in service journals and five special sessions at service conferences over the past forty years. Ray has held multiple positions on international committees including President the AMA Academic Council and serving in numerous officer roles. He has mentored many service doctoral students formally and informally. More recently Ray established ServCollab, a nonprofit human services organization devoted to “Serving Humanity Through Collaboration.” Ray is described by his colleagues as a collaborative leader who has performed essential roles in helping build today’s vibrant service community.
Watch the video ceremony here.
