5th International Conference for Marketing in the Insurance industry
17-18 October, 2019
Paris, France
Deadline (full papers): 31 August, 2019
The ICMI conference, organised by the Association for Insurance Marketing, will be a great opportunity for networking and meeting researchers from around the world working in Marketing in the Insurance Industry. After four previous successful editions, the 5th ICMI conference will take place at IPAG Business School, one of the leading French management schools.
CALL FOR PAPERS:
The insurance industry is undergoing radical changes due to new legislations, technological innovations, digital transformation and changes in customer behaviors. The 5th ICMI accepts contributions from scholars and professionals interested in marketing aspects and impacts in the insurance industry. Professionals in the field are invited to submit their work. Contributions may apply (but are not limited to):
· Digital transformation of the insurance industry
· Multichannel behavior in the insurance industry
· E-insurance
· Consumer behavior
· Judgment and Decision-Making
· The new role of the agency in the insurance industry
· The relationship between actuarial sciences and marketing
· Big data for marketing in the insurance industry
· Loyalty and customer satisfaction in the insurance industry
· Gamification
· Product development
· Customer Lifetime Value in the insurance industry
· Ethics in the insurance industry
· Practical case studies from marketing in the insurance industry
SUBMISSION
You are kindly invited to submit your contribution, an extended abstract (maximum 2000 words) or a full paper (max 6000 words), preferably in English, (but French contributions may be accepted) to the 5th ICMI by August 31st , 2019. Send your contribution by email to: Ilaria Dalla Pozza (Marketing Professor, IPAG Business School, Paris) at ilaria.dallapozza@ipag.fr.
IMPORTANT DATES
· Deadline for full paper submissions: August 31, 2019
· Notification of acceptance/rejection: September 15, 2019
· Registration deadline: September 30, 2019
· Conference event: October 17 and 18, 2019
More information here.
