23rd World Marketing Congress (WMC) Conference 2020
University of Queensland (Brisbane, Australia)
14-17 July, 2020
[Edit: The 23rd World Marketing Congress, was rescheduled for July 13-16, 2021. Early-bird registration deadline is May 27, 2021.]
Submission deadline: 22 October 2019
The Academy of Marketing Science (AMS)’s WMC 2020 will be held from Tuesday 14 to Friday 17 July 2020 at the St Lucia Campus of the University of Queensland (i.e. a few days after the SERVSIG conference, also in Brisbane). The AMS WMC 2020 co-chairs are Jay Weerawardena and Alastair Tombs, and there are two research tracks for service. This year’s theme is ‘Discovery with Social Impact’.
Submissions (EasyChair) of extended abstracts, full papers, special sessions will close on 22nd October 2019.
CALL FOR PAPER
As Drucker said, the only two value-added functions in business are marketing and innovation. Today marketers are challenged to add value in an environment characterized as filled with problems arising from climate change, global natural resource management, fractionized political and economic viewpoints, and changes in the social landscape, both within and across national borders. These “sands” continue to shift from the past into our current world and marketing innovations more and more are leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Notably, Queensland, the host state of the 2020 Academy of Marketing Science World Marketing Congress and home to the Great Barrier Reef and oldest and most bio-diverse rainforest in the world, is no stranger to environmental threats.
In the complex context of today’s world, as in the past, marketers continue to seek to discover new ways of creating value-adding exchanges. Tools such as marketing analytics point toward innovative ways to replace or assist marketing decision-making. However, marketing efforts should continue to be guided by such values as equity, transparency, authenticity, and empathy. At a collective and organisational level, marketers should strive to continue to offer value in a socially-responsible way to society and the consumers within.
Accordingly, the AMS WMC 2020 provides a platform and collegial atmosphere for marketing scholars as they continue to consider their work through the lens of ‘responsible’ or ‘enlightened marketing’, which takes into consideration the disciplines potential societal and environmental effects and contributions in theory and practice. This will include the presentation of possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. Gatherings such as this help to assure that the future of marketing and the communities it so closely impacts will be bright and continue as a true value-added function to business.
THERE ARE TWO SERVICE RESEARCH TRACKS:
– Service marketing and customer experience — track co-chairs: Dahlia El-Manstrly (University of Edinburgh) and Usha Pappu (University of Queensland, Australia).
– Technology infused services (AI, robotics, VR, AR, Apps) track co-chairs: Nicole Hartely (University of Queensland, Australia) and Alex Henkel (Open Universiteit Nederland, The Netherlands).
- Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. Text to be Times New Roman 12 pt. font, 1 inch margins, see the AMS website’s “help” tab for detailed formatting information.
- Structured abstracts submissions should not exceed 4 single-spaced pages (following the guidelines from the AMS website). Structured abstract’s accepted for presentation are published as one-page abstract in the Proceedings.
- Special session/panel proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. Please contact the special session submission co-chair prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
KEY DATES
* Conference Paper Submissions close – 22 October 2019
* Special session proposals close – 22 October 2019
* Authors and Proposed session chairs notified – 2 December 2019
* Conference Registrations open – 28 February 2020
* Draft Conference program released – 28 February 2020
* Registrations close (Early bird registration) – 15 May 2020
* Registrations close (Regular registration) – 1 July 2020
* Final Conference Program released – 1 July 2020
More information on the conference website.
Photo credit: Tourism Queensland.
