We at SERVSIG aim to be the best platform for service researchers worldwide to keep in touch with people, events, and ideas. To reflect this goal in our organizational structure, we introduced in the last month Regional Officers for all areas where the service research community is strongly represented. The Regional Officer represents SERVSIG in local events, supports the service research community in their regional networks and acts as an additional local connection point for questions and requests in the area. Of course, the rest of the board members are still available to help. Regional Officers are meant to offer additional local support and service if needed.
We are happy to announce two new Regional SERVSIG Officers for Europe and Asia. In the following, we want to give them a chance to introduce themselves.
Lisa Brüggen – SERVSIG Officer for Europe
I am an Associate Professor of Marketing at Maastricht University, The Netherlands. My current research interests are on financial services with a special focus on pensions. I am very passionate about finding ways to increase people’s financial well-being in the short- as well as long-run. I am originally from Germany, but I already live in the Netherlands for 19 years. Since Maastricht University has a strong background in service research, I pretty much grew up with the service community.
2016 was a special SERVSIG year for me. I was one of organizers of the 2016 SERVSIG conference in Maastricht, which was a fantastic experience. I also organized the 2016 SERVSIG doctoral consortium preceding the Frontiers in Services Conference in Bergen, together with Bart Lariviere. It is always an honor and very enjoyable to be able to work with talented, young academics. Together with Yany Gregoire, I am currently working hard to put together an excellent program for 2017. Stay tuned!
I also happy to support the community through my new role as a regional officer for Europe. Please get in touch with me in case you have any questions, comments, or ideas. I am glad to talk to you, help, or exchange ideas! Looking forward to meeting you!
Get to know Lisa Brueggen, our new SERVSIG Officer for Europe, better in this Video from Maastricht University.
Ming-Hui Huang – SERVSIG Officer for the Asia
Based in Taiwan, which has a strong IT manufacturing industry, I was a believer of traditional physical goods-based marketing, and considered that service simply adds value to physical goods. When I began to collaborate with Roland Rust, he often advocated that every product is a service and every firm is a service firm (so SERVSIG should stand for “service” SIG, not “services” SIG). At first I thought it was absurd, but now I fully embrace it. Over the years we have witnessed the global economy turning itself into a technology-driven service economy, and following this service revolution, I have transformed myself into a service scholar with a technology emphasis.
Reflecting this transformation, I volunteer to serve our service community as a SERVSIG officer for Asia. I am Distinguished Professor of E-Commerce at National Taiwan University, specializing in interdisciplinary research, with publications encompassing both academic and managerial journals in Marketing, Information Systems and Strategy, such as the Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, Journal of Service Research, Harvard Business Review, MIT Sloan Management Review, Journal of Management Information Systems, Decision Sciences, Journal of Consumer Psychology, and Information & Management.
I am an AIS (Association for Information Systems) Council member, an INFORMS Service Science Section Council member, was Chair of the INFORMS Service Science Section, and served as program co-chair of the 2012 International Conference on Information Systems (ICIS 2012) and conference co-chair of the 2013 AMA/INFORMS Frontiers in Service Conference.
I want to extend the reach and impact of SERVSIG to Asia, an area that has demonstrated a strong growing momentum in the service economy, both in academic and in practice.
More information about Ming-Hui is here
We thank Ming-Hui and Lisa for their willingness to take over this important role for the service research community.
Lerzan Aksoy and Bart Lariviere
SERVSIG Co-Chairs
