Dear Sir, Madam,
On behalf of the Business Intelligence and Smart Services (BISS) Institute, we kindly invite you to participate in the seminar “Bizz in the Universe, Brand Buzz in the Echoverse”, which will take place on Wednesday 12 October 2016 from 14.45-17.00 at the Brightlands Smart Services Campus (BSSC), Smedestraat 2, 6411 CR Heerlen.
About the seminar
With the advent of information communication technology (ICT), the last decade has seen a surge in social media usage with companies like Facebook, Twitter, Snapchat and YouTube playing a more and more prominent role in how consumers interact with each other, as well as companies and other organizations. While most consumers are active in some form or another on one or multiple social media platforms, companies are still struggling to understand if and to what extent they should invest in a social media presence and if so, how to manage their social media presence in the ever fluctuating digital environment. Should social media be used for communicating with consumers and does it actually outperform traditional communication tools such as advertising or public relations when it comes to objective business outcomes? How should companies cope with the dynamic nature of the social media empowered brand communications environment? Can social media be applied to develop innovations (e.g., new products or services)? What would be key strategies for employing social media for innovation and what would be their benefits and pitfalls? Such key managerial questions will be addressed by Roland Rust (University of Maryland), Frank Piller (RWTH Aachen University), and Jos Lemmink (Maastricht University) during this special event.
Programme
14.45-15.00 Walk-in and registration of participants
15.00-15.20 Welcome and introduction – Bizz in the Universe, Brand Buzz in the Echoverse
Jos Lemmink, Professor of Marketing, School of Business and Economics, Maastricht University
15.20-16.00 Social Media: Reshaping the Way We Innovate
Frank Piller, Professor and Head of Group, Technology and Innovation Management (TIM), RWTH Aachen
16.00-16.40 Brand Buzz in the Echoverse
Roland Rust, Distinguished University Professor, University of Maryland
16.40-17.00 Discussion and wrap up
17.00 Drinks and bites in the Coffee Lounge
About the speakers
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business.
He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK). His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, AMA Fellow, Fellow of the INFORMS Society for Marketing Science, Fellow of the European Marketing Academy, the Paul D. Converse Award, AMA’s Career Contributions to the Services Discipline Award, AMA’s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, AMA’s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, two distinguished doctoral alumnus awards from the University of North Carolina at Chapel Hill, and an honorary doctorate in economics from the University of Neuchatel (Switzerland). He has also won numerous best article and best book awards, including four best article awards from the Journal of Marketing.
He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is currently Editor of the International Journal of Research in Marketing (IJRM). He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA. A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame.
Prof. Frank Piller (http://tim.rwth-aachen.de/piller) is a professor of management at RWTH Aachen University, where he heads the Technology & Innovation Management Group and is the academic director of the EMBA program. He also is a co-founder of the MIT Smart Customization Group. His research interests include open and user innovation, mass customization, managing disruptive innovation, and implications of new information technologies for new product development.
Frank’s research has been published in Journal of Product Innovation Management, R&D Management, Academy of Management Perspectives, Journal of Operations Management, MIT Sloan Management Review, amongst others. Complementing his academic life, Frank serves as a director or advisor to several companies in domains like 3D printing, open innovation, body scanning, and innovation advisory.
Professor Jos Lemmink holds a Msc. degree in Business Administration (University of Groningen) and a Ph.D. He was marketing advisor to Dutch Postal Services and Telecommunication (KPN) in The Hague and visiting professor at Universities in Queensland (Australia) and Hasselt (Belgium). As a former dean of the school of Business and Economics, Maastricht University (2006-2013), he is on the International Advisory Board of HANKEN School of Economics, Helsinki and Queensland University of Technology Business School in Brisbane, Australia. He serves at the the EQUIS Accreditation Committee and Awarding Body of the European Foundation for Management Development, Brussels.
He published extensively on service science, marketing, management, service quality and modelling in e.g. Journal of Marketing, Journal of Marketing Research, Journal of Economic Psychology, Journal of Service Research, Journal of Management Studies, International Journal of Research in Marketing and Journal of Retailing. He was editor-in-chief of the International Journal of Service Industry Management (Journal of Service Management), and carried out international consultancy and research projects for e.g. European Union, Shell, Mitsubishi, Heineken, Canon-Océ, Ericsson, Siemens, Libertel/Vodafone, Dutchtone/Orange, RaboBank, Dexia Bank and APG pension fund. He is founder of the ServiceScienceFactory.com at Maastricht University and affiliated with the Brightlands Smart Services Campus and Business Intelligence and Smart Services Institute (BISS) in Heerlen, The Netherlands.
Practical information
Location
Brightlands Smart Services Campus (BSSC)
Smedestraat 2
6411 CR Heerlen
Online registration
Kindly complete the online registration form on Friday 7 October 2016 at the latest.
Confirmation of registration will be sent upon receipt of your online registration.
Contact
Esther Haenen, Secretary
E-mail: e.haenen@maastrichtuniversity.nl
Mobile: +31 (0)6 36560941
