Dear colleague,
We are happy to announce that the 24th International Colloquium on Relationship Marketing (ICRM) will be held in the South of France, in Toulouse, and is co-organized by IAE Toulouse School of Management, Toulouse 1 Capitole University, and the Center for Research in Management (CRM).
The ICRM 2016 Programme will be made up of three different events:
– a Doctoral Colloquium on September 6th 2016,
– the full Academic Colloquium on September 7th and 8th 2016, and
– an Academia Meets Practice Day – the Journée Toulousaine de Marketing (JTM) – on September 9th 2016.
At ICRM 2016, the theme will be the impact of technology on relationships: Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?
We would like to examine topics related to the digital empowerment of relationships and its major implications for relationship marketing management and research. We especially welcome submissions that shed light on the issues from interdisciplinary perspectives.
In addition to this broad spectrum of topics, for its 24th Edition, the committee welcomes all papers that:
– Represent the scholars’ best and unpublished research
– Challenge current thinking
– Could foster and shape future relationship marketing practice and research, and
– Discuss the various themes of relationship marketing.
Submission deadlines and important dates:
– Submission deadline: April 1st 2016
– Notification of reviewer decisions: May 15th 2016
– Deadline for revised papers: July 15th 2016
Please submit your papers to the following site: http://icrm2016.sciencesconf.org/submission/submit.
Prizes for the Best Paper by a Doctoral Student as well as for the Best Competitive Paper will be awarded during the colloquium. The three best papers will be reviewed for potential publication in the Journal for Service Management (2014 Impact Factor: 2.000).
Please visit our website for the full call for papers and further information: icrm2016.sciencesconf.org.
Feel free to share the call for papers with your colleagues and doctoral students.
We are looking forward to your submissions and to welcoming you in Toulouse, La Ville Rose, in September.
Kind regards,
Andreas Munzel & Lars Meyer-Waarden
ICRM2016 Co-Chairs
Photo: Amaya & Laurent
