Special Issue on
Shareable Tourism: Tourism Marketing in the Sharing Economy
Journal of Travel & Tourism Marketing
Deadline: December 15, 2015
Link: http://explore.tandfonline.com/cfp/pgas/wttm_shareable_tourism
Driven by shared values and enabled by social network technologies, consumers around the world are increasingly participating in collaborative consumption by coordinating the acquisition and distribution of resources among each other. The travel and tourism industry is witnessing the disruptive force of this sharing economy phenomenon, with peer-to-peer renting, swapping, and lending services such as Airbnb and Uber facilitating local residents to serve tourists alongside the traditional players in the accommodation and transportation sectors. Tourism destinations and service providers are also embracing open innovation, crowdsourcing, and crowdfunding models to develop new attractions and services, allowing the process of value co-creation among locals, tourists, and other stakeholders. As tourism becomes shareable, it is important to strategize tourism marketing in terms of new development, promotion, distribution, and pricing of tourism products and services amidst peer-to-peer consumption and sharing practices. Similarly, as tourists can find and experience a shared tourism offering, research is required to investigate on the one hand, the nature and the types of values that the tourists seek, co-create and experience in the sharing economy and, on the other hand, the ways in which tourism firms (traditional or providers of commercial sharing systems) need to respond to such trends and market their tourism offerings.
The objectives of this special issue are to publish findings and exchange knowledge on the current challenges created by the sharing economy to tourism destinations, traditional tourism firms, and sharing platforms alike. Thus, theoretical, empirical, experimental, and case study research contributions are welcome. All contributions should clearly address the practical and theoretical implications of the research reported. Topics of interest include, but are not limited to:
- Shareable tourism destinations
- Peer-to-peer sharing practices: renting, swapping, lending
- Peer-to-peer service development
- Crowdsourcing for tourism development
- Open innovation and collaboration
- Peer-to-peer market segments
- Social networks, peer-to-peer promotion and distribution systems
- Pricing of tourism offerings in the sharing economy
- Marketing analytics in the sharing economy
- Impacts of collaborative consumption
- Tourism experiences in the sharing economy
- Value co-creation in the sharing economy
- Collaborative and network technologies
How to Submit Your Paper
Manuscripts must be prepared following JTTM Guidelines and submitted electronically via JTTM manuscript submission site, ScholarOne Manuscript, by December 15, 2015 with a clear indication that they are submitted for this special issue. Please contact guest editors for enquiries.
Editorial Information
Guest Editor: Iis P. Tussyadiah, Washington State University Vancouver (iis.tussyadiah@wsu.edu)
Guest Editor: Marianna Sigala, University of South Australia (m.sigala@aegean.gr)
