First issue of Journal of Service Theory and Practice (JSTP) is free

It is our great pleasure to announce that from the 25th volume onwards, as the journal approaches a quarter of a century of existence, Managing Service Quality (Impact Factor: 0.984) has been retitled the Journal of Service Theory and Practice (JSTP).

JSTP will publish research in the field of service management that not only makes a theoretical contribution to the service literature, but also scrutinizes and helps improve industry practices by offering specific recommendations and action plans to practitioners. The journal will continue contributing towards the advancement and shaping of the service management field.

The first issue of volume 25 has just published, to celebrate this special occasion we have made all the articles available for free for a month, just follow the links below for access to the papers.

Read the first issue for free

Just click the links below for access to all the articles, valid until 28 February

From service quality to service theory and practice

Chatura Ranaweera, Marianna Sigala

Trend spotting and service innovation

Tor W. Andreassen, Line Lervik-Olsen, Giulia Calabretta

Dissatisfaction and violation: two distinct consequences of the wait experience

Gordon Fullerton, Shirley Taylor

Image, brand relationships and customer value: Exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

Laszlo Sajtos, Henning Kreis, Roderick Brodie

Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention

Stephen W. Wang, Waros Ngamsiriudom