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May 26-27, 2015, University of Warwick in Venice, Italy (Palazzo Pesaro-Papafava)

The personal data economy consists of individuals, public and private institutions increasingly connected in an ecosystem that shares and uses personal data for commercial and societal benefits. The service research community is a multidisciplinary academic community from the sciences, humanities and social sciences that has grown over the past 50 years. It is the community that we believe will have much to contribute to the knowledge required in a personal data economy. The Service Systems Forum will be a meeting place for the academic service community to discuss what their knowledge bases can contribute to the personal data economy and to set up a research agenda for further enquiry.

The 1st Service Systems Forum (SSF 2015) will be held on May 26-27 at the University of Warwick’s location in Venice, Italy. It will be partly funded by the Hub-of-All-Things (HAT) program and supports its aims. The main goal of the conference is to provide opportunities for service researchers from academia and industry to share the latest technologies, methodologies and case studies on topics related to the personal data economy. There will also be a half-day session with key practitioners to discuss integration of knowledge to inform practice. (See proposed agenda (PDF Document))

SSF2015 will precede the Competitive Advantage in the Digital Economy (CADE) Vacation School 2015 for PhD students and postdoctoral researchers, which will be held at the same venue on May 28-30. (For more details, visit the Vacation School webpages)

Call for Abstracts

We welcome abstracts (maximum 300 words) from academics and practitioners who would like to present at this Forum. For academics, we anticipate papers on interdisciplinary service research related to the personal data economy across a wide variety of disciplines. These may include management disciplines such as: marketing, HR, operations and supply chain management, and strategy, behavioural sciences, economics, information system, and computing. We would particularly like to encourage scholars from the wider community including anthropologists and sociologists and design disciplines interested in such notions as space and identity. We do not necessarily require empirical work, and would welcome abstracts that explore ideas for research and practice that will inform the personal data economy (be bold!).

Abstracts should be under the theme of Service Research in the Personal Data Economy, including but not limited to:

  • New business models for personal data economy
  • Multi-sided platforms for personal data
  • Sensor and sensing as service
  • Conceptual underpinnings of personal data
  • Consumer engagement and customer relationship management
  • Service engineering, modularity, generativity and incomplete products
  • Critical perspectives on personal data
  • Privacy, confidentiality, security and trust for consumer data application
  • Situated cognition, distributed cognition and activity theory
  • Human computer interaction and human data interaction
  • Personal data and consumer decision-making
  • Design and innovation of personal data-driven offerings
SSF2015 Committee
General Chair: Irene Ng (WMG)
Co-chairs: Roger Maull (Surrey University), Glenn Parry (UWE)
Program Chairs: Susan Wakenshaw (WMG), Peter Ward (WMG)
Local Arrangement Chair: TBD
Submit an Abstract
All submissions will be reviewed by the conference co-chairs and acceptance will be based on its contribution to theory, research and/or implications for practice for service management. By submitting an abstract, at least one of the authors agrees to attend SSF 2015 if the work is accepted.

Important Dates

Mar 8 Abstract submission deadline
Mar 23 Notification of acceptance
Apr 10 Accommodation booking deadline (if booking via SSF2015 organisers)
Apr 30 Forum Registration deadline
May 26-27 Service Systems Forum in Venice

More information here.

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