15315_05JSR07_CoverThe  Journal of Service Research has announced a Call for Papers for a Special Issue on Service Design and Innovation. The submission deadline is January 15, 2016.

Service design and innovation have gained increased attention and have been identified as service research priorities by Ostrom et al. (2010). Service design is a multidisciplinary research area that brings new service ideas to life through a human-centered and creative design thinking process. Service innovation involves the creation of new or improved service offerings, service processes and service business models.  Service design and innovation play crucial roles in generating new forms of value cocreation with customers, differentiating firms’ offerings and fostering societal well-being. These topics are vibrant areas in need of further research and theory advancements.

Innovation-flickr-rightsWe invite scholars from multiple disciplines to submit their high-level research in service design and innovation in the context of value cocreation. The expected publication date is August 2017.

More information on the Call for Papers for this Special Issue is available at http://jsr.sagepub.com/site/includefiles/JSR_CFP_Design.pdf